Information Networks - Publications - Faculty & Research

11 Jul 2006
First Look

First Look: July 11, 2006

to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer segments to target (e.g., existing PayPal account... View Details

Keywords: Sean Silverthorne

05 Aug 2014
First Look

First Look: August 5

Research on Multiple Identities: Toward an Intrapersonal Network Approach By: Ramarajan, Lakshmi Abstract—Psychologists, sociologists, and philosophers have long recognized that people have multiple identities-based on attributes such as... View Details

Keywords: Sean Silverthorne

05 Jul 2011
First Look

First Look: July 5

that communities play an underappreciated role in organizational theory—critical not only to occupational identity, knowledge transfer, sense-making, social support, innovation, problem-solving, and collective action but, enabled by View Details

Keywords: Sean Silverthorne

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

upgrades, forming hypotheses and conducting experiments with each new version along the way. Intuit adopted such a strategy when developing Fasal, a mobile platform that delivers agricultural market price information to farmers in India.... View Details

Keywords: by Carmen Nobel; Financial Services

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of two rival media categories,... View Details

Keywords: by Peter K. Jacobs; Advertising

13 Feb 2007
First Look

First Look: February 13, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=905067 Performing Industry Research to Inform Investment Decisions Harvard Business Note 207-069 Conducting thorough research about an industry is often an important component... View Details

Keywords: Martha Lagace

August 2009 (Revised August 2010)
Case

Slanket: Responding to Snuggie's Market Entry

By: John A. Deighton and Leora Kornfeld

How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details

Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web

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25 Sep 2007
First Look

First Look: September 25, 2007

copper-mining company, widely considered to be one of the most professionally managed firms in South America in spite of the fact that it was 100% government-owned. A $10.5 billion company in 2005, Codelco faced the challenge of incorporating View Details

Keywords: Martha Lagace

March 2009 (Revised September 2011)
Case

Zopa: The Power of Peer-to-Peer Lending

By: Mikolaj Jan Piskorski, Isabel Fernandez-Mateo and David Chen

Zopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets... View Details

Keywords: Financing and Loans; Personal Finance; Market Participation; Digital Platforms; Social and Collaborative Networks; Financial Services Industry; United Kingdom

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29 Nov 2004
Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

innovation, but since clusters get stale, you also need the non-redundant information that flows in from outside the local cluster. Hence, the advantage of small worlds is that they combine tight local clustering with distant ties. My... View Details

Keywords: by Sara Grant; Publishing

24 Jan 2012
First Look

First Look: Jan. 24

PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details

Keywords: Sean Silverthorne

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

Consumers are increasingly wary about sharing personal information with firms. Yet when they benefit from providing information in exchange for lower prices or better services, many consumers will gladly... View Details

Keywords: by Dina Gerdeman; Consumer Products

11 Dec 2012
First Look

First Look: Dec. 11

consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources exchanged through the network of board members. Overall, our results... View Details

Keywords: Sean Silverthorne

21 Feb 2012
Research & Ideas

Leadership Program for Women Targets Subtle Promotion Biases

discouraging further actions. "Through this back-and-forth, the would-be leader accumulates experiences that inform his or her sense of self as a leader, as well as feedback about his or her fit for taking up the leader role,"... View Details

Keywords: by Maggie Starvish

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

information flow through social media " Respondents described what increasingly will be required of leaders. Kapil Kumar Sopory said that "Leadership these days has become a complex art people with bias for listening, testing... View Details

Keywords: by James Heskett

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

capability in order to preserve proprietary information (Kulkarni). Doherty was concerned that organizations might extend their boundaries without a clear strategy. He offered a "2x2" rule-of-thumb strategy for doing this based... View Details

Keywords: by James Heskett

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

affordable, changing the way we consumers pay for the services doesn't fix anything. What we need is a system of new value networks that will disrupt the old business models in this industry. We need a new approach not just to insurance... View Details

Keywords: by Deborah Blagg; Health

12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

everyone's mind: What does this mean for traditional business structures, for business leaders, and for consumers? Regina Herzlinger will address health-care issues in the new millennium. Herminia Ibarra will conduct workshops on professional View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

2010
Working Paper

The Mirroring Hypothesis: Theory, Evidence and Exceptions

By: Carliss Y. Baldwin

The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details

Keywords: Infrastructure; Product Design; Organizational Design; Practice; Groups and Teams; Social and Collaborative Networks; Information Technology

Citation

January 2011
Case

Aardvark

By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley

Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details

Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web

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