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  • All HBS Web  (1,066)
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  • March 2011
  • Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop
In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details
Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich
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Pisano, Gary P., Ryan Johnson, and Carin-Isabel Knoop. "MorphoSys AG: The Evolution of a Biotechnology Business Model." Harvard Business School Case 611-046, March 2011.
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and other personal computer makers in the 1990s. Download working... View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of... View Details
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

economic growth.” Blagg: What were your first impressions of China in the late 1970s? McFarlan: We were seeing a country that had missed the industrial revolution that happened in many other countries in the nineteenth century, and then... View Details
Keywords: by Deborah Blagg
  • April 2010
  • Teaching Note

The DiagnoFirst Opportunity (TN)

By: Robert C. Pozen
Teaching Note for [309112]. View Details
Keywords: Decisions; Investment; Risk and Uncertainty; Patents; Cash Flow; Venture Capital; Negotiation Deal; Health Care and Treatment; Opportunities; Law; Health Industry; Health Industry; United States; Europe
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Pozen, Robert C. "The DiagnoFirst Opportunity (TN)." Harvard Business School Teaching Note 310-118, April 2010.
  • April 2011
  • Teaching Note

Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)

By: Willy Shih and Sen Chai
Teaching Note for 611057. View Details
Keywords: Patents; Rights; Infrastructure; Multinational Firms and Management; Research and Development; Complexity; Commercialization; Technology Adoption; Motivation and Incentives; Biotechnology Industry; Biotechnology Industry; Shanghai
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Shih, Willy, and Sen Chai. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)." Harvard Business School Teaching Note 611-058, April 2011.
  • 30 Mar 2010
  • First Look

First Look: March 30

foreign capital may encourage entrepreneurship. We find that entrepreneurial activity is higher in industries that have a large share of foreign firms in vertically linked industries. Second, we find that entrepreneurial activity in View Details
Keywords: Sean Silverthorne
  • May 2018
  • Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble
Keywords: Data Analytics; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Investment Return; Health Care and Treatment; Innovation Leadership; Intellectual Property; Knowledge Sharing; Knowledge Dissemination; Leadership; Leading Change; Resource Allocation; Goals and Objectives; Marketing Communications; Performance; Programs; Projects; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Research and Development; Genetics; Behavior; Motivation and Incentives; Social and Collaborative Networks; Nonprofit Organizations; Strategy; Health Industry; Health Industry; Health Industry; United States
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Hamermesh, Richard G., and Matthew G. Preble. "The Multiple Myeloma Research Foundation's Answer Fund." Harvard Business School Case 818-045, May 2018.
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

accessible corporate archives in most countries in Africa, Asia, and Latin America. It also permits a level of nuance that is hard to obtain even if written archives are accessible. Oral histories provide insights into why events did not occur as well as why companies... View Details
Keywords: Dina Gerdeman
  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

trade in intellectual property are fragmentary. The intangibility of the trade makes measurement difficult, but budget cuts have added to the difficulties. Modest funding increases would result in data more useful for research and policy... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

modularity," analyzing the case of SugarCRM. The modular architecture of this platform software is aligned with its intellectual property structure in such a way that the firm can derive, from the same code tree, an open source... View Details
Keywords: Sean Silverthorne
  • April 2024
  • Supplement

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim
Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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Serafeim, George. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Multimedia/Video Supplement 124-707, April 2024.
  • 08 Jun 2010
  • First Look

First Look: June 8

empirical lacuna, we have developed a research program to measure the internal organization of firms—including their decentralization decisions—across a large range of industries and countries. Enamored with Scale: Scaling with Limited... View Details
Keywords: Martha Lagace
  • 14 Jun 2016
  • First Look

June 14, 2016

entity (PE) intellectual property (IP) litigation, nor of non-IP litigation against publicly traded firms. The empirical evidence suggests, however, that not all NPEs exhibit trolling behavior—the cash-targeting observed in the data is... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2014
  • First Look

First Look: January 28

Intellectual Property Protection By: Baldwin, Carliss Y., and Joachim Henkel Abstract—Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual View Details
Keywords: Sean Silverthorne
  • 01 Jul 2014
  • First Look

First Look: July 1

Value Approach By: Lyle, Matthew R., and Charles C.Y. Wang Abstract—We provide a tractable model of firm-level expected holding period returns using two firm fundamentals-book-to-market ratio and ROE-and study the cross-sectional View Details
Keywords: Carmen Nobel
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business... View Details
Keywords: Sean Silverthorne
  • November 2009 (Revised April 2010)
  • Case

Rose Smart Growth Investment Fund

By: Arthur I Segel and Justin Seth Ginsburgh
The Jonathan Rose Companies must decide how to design and launch an innovative new real estate fund focused on green and transit oriented properties. JRC seeks to show through the fund that smart growth and green buildings provide superior economic returns to sprawl... View Details
Keywords: Property; Buildings and Facilities; Transition; Financing and Loans; Investment Funds; Investment; Marketing; Energy Conservation; Business Strategy; Growth and Development Strategy; Environmental Sustainability; Finance; Real Estate Industry
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Segel, Arthur I., and Justin Seth Ginsburgh. "Rose Smart Growth Investment Fund." Harvard Business School Case 210-033, November 2009. (Revised April 2010.)
  • 21 Jun 2010
  • Research & Ideas

Strategy and Execution for Emerging Markets

financial crises, and weak intellectual property rights. HBS professors Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: A Road Map for Strategy and Execution (Harvard Business Press), offer an... View Details
Keywords: by Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

generalizability of the implicit voice theories identified in Study 1. Studies 3 and 4 develop and test survey measures for five implicit voice theories, using additional samples comprised of more than 300 adults. The analyses establish psychometric View Details
Keywords: Martha Lagace
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