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- All HBS Web
(2,006)
- People (12)
- News (635)
- Research (944)
- Events (1)
- Multimedia (6)
- Faculty Publications (527)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the design of products and View Details
- 23 Dec 2014
- First Look
First Look: December 23
with pediatric hospitals in Temple, San Antonio, and Mexico City, and how to structure these partnerships was under active discussion. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/714507-PDF-ENG Harvard Business School Case 514-122 Note on Mobile View Details
Keywords: Carmen Nobel
- 24 Jun 2014
- First Look
First Look: June 24
http://ukcatalogue.oup.com/product/9780198704072.do August 2013 Journal of Service Management Notes from the Search for Deep Indicators in Services By: Heskett, James L. Abstract—Much of the research in the... View Details
Keywords: Sean Silverthorne
- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Nutrition Database; Nutritional Information; CPG; Consumer Packaged Goods; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Nutrition; Product; Safety; Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
customer but every entity that interacts with you in a significant manner."3 This claim is repeated in the book The Customer Is CEO, which defines a customer as "the recipient of any kind of product or service provided by an... View Details
Keywords: by Robert Simons
- 09 Apr 2014
- Research & Ideas
A Playbook for Small-Business Job Creation
As Administrator of the Small Business Administration (SBA), Karen Mills spent four years as part of President Barack Obama's senior economic team and a member of his Cabinet, specifically focused on the health and growth of America's... View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the world's economy. As agribusiness-studies pioneer Ray Goldberg suggests, it is also the largest... View Details
Keywords: Dina Gerdeman
- 15 Sep 2011
- Research & Ideas
High Ambition Leadership
what products or services to offer by first looking inside. Contrary to most companies that begin by looking at markets and competition, these CEOs looked inside to define "who" the company was—where was the most powerful intersection... View Details
Keywords: by Martha Lagace
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
quality service, attention to patients, and an attractive work environment for doctors and staff—must be taken into account. By showing the positive impact of making health care more consumer-oriented, Shouldice has helped recraft... View Details
Keywords: by Garry Emmons
- 05 Jan 2010
- First Look
First Look: January 5
409-021 Padraic Kelly became Managing Director (MD) of the engineering services firm Buro Happold in 1996. One of his first initiatives was "Aim for Growth," which was intended to help the firm grow beyond its current size where... View Details
Keywords: Martha Lagace
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
entrepreneurs and business experts can predict their subsequent commercialization. How Should We Pay for Health Care? (536) Michael E. Porter and Robert S. Kaplan argue that reimbursement for medical View Details
- April 2005 (Revised August 2012)
- Supplement
MedCath Corporation (B)
By: Regina E. Herzlinger and Louisa Neissa
Supplements the (A) case. A rewritten version of an earlier case. View Details
Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Medical Devices and Supplies Industry
Herzlinger, Regina E., and Louisa Neissa. "MedCath Corporation (B)." Harvard Business School Supplement 305-102, April 2005. (Revised August 2012.)
- 29 Jan 2008
- First Look
First Look: January 29, 2008
available at this time. When Professionals Have to Lead: A New Model for High Performance Authors:Thomas J. DeLong, John Gabarro, and Robert Lees Publication:Harvard Business School Press, 2007 Abstract For too long, professional services... View Details
Keywords: Martha Lagace
- 13 Nov 2007
- Research & Ideas
Six Steps for Reinvigorating America
part of that-healthcare, quality of life services such as environmental technologies, and education. The white coat is a symbol for both health professionals and people working in laboratories to discover... View Details
Keywords: by Sean Silverthorne
- 17 Jan 2012
- First Look
First Look: January 17
reference points or anchors to simplify the complex tasks of valuation and negotiation. Read the paper: http://people.hbs.edu/mbaker/cv/papers/refpt.pdf The Four Habits of High-Value Health Care Organizations Author:Richard M.J. Bohmer... View Details
Keywords: Sean Silverthorne
- 26 Apr 2016
- First Look
April 26
opened to cover the secondary health-care needs of the health department's inhabitants. In 2003, the model was extended to also cover primary care. The health department received a capitation fee for each... View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
Essentials: Building a Global Service Business with Local Operations Applegate, Lynda M., William R. Kerr, and David LaneHarvard Business School Case 811-078 Chris Exline founded Home Essentials, a furniture rental business targeted... View Details
Keywords: Sean Silverthorne
- 04 Oct 2011
- First Look
First Look: October 4
knowing "who we are" might depend in part on repeatedly remembering to forget "who we were not." The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National View Details
Keywords: Sean Silverthorne
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
businesses often have less than 20 days’ worth. While forecasts vary, many public health experts don’t expect the coronavirus outbreak to subside for at least eight weeks, assuming that social distancing and other mitigation efforts can... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
implications are discussed. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51617 forthcoming Management Science Discretionary Task Ordering: Queue Management in Radiological Services By: Ibanez, Maria, Jonathan R. Clark,... View Details
Keywords: Sean Silverthorne