Global Brands - Publications - Faculty & Research

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

simply versions of earlier markets that are now mature. I think what is almost always true of emerging markets is that there are islands of modernity where emerging markets are way ahead, and then there are islands where they are clearly backward. Q: Both companies... View Details

Keywords: by Sean Silverthorne

01 Sep 2017
News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

organization’s leaders have a perspective, and they want to hear it. They also recognize that organizations are contradictory, and that those contradictions can offer a platform to start a conversation. Unilever, for example, owns both Axe and Dove, two View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information

01 Jun 2009
News

The New “In” Crowd

Davos and the Clinton Global Initiative Annual Meeting. Not bad company. Could it be that what was previously viewed as an idealistic (or downright unrealistic) MBA career choice had finally moved into the mainstream? Actually, HBS has... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

Narayana Murthy

Keywords: IT; Software; Consulting; Outsourcing

14 Feb 2017
First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details

Keywords: Sean Silverthorne

October 2000
Case

Procter & Gamble Italy: The Pringles Launch (A)

By: Roy D. Shapiro

Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Launch; Emerging Markets; Product Development; Adoption; Value Creation; Pharmaceutical Industry; United States

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Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

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Online Digital Marketing Strategy Course | HBS Online

technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. Highlights Nicholas Ling, Pattern View Details

01 Feb 2000
News

HBS Alumni Association Board of Directors: President's Report

Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda... View Details

Keywords: Edmund A. Hajim (MBA '64)

01 Mar 2014
News

Everything Old Is a New Opportunity

global organization whose mission is accelerating innovation to improve the lives of older adults. Much of their early work has been nurturing promising entrepreneurs through the aptly named Aging2.0 GENerator—which provides strategic... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

01 Mar 2015
News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

05 Jun 2007
First Look

First Look: June 5, 2007

brand mix that would be carried. Results from the pilot store (a remodeled hypermarket in Beijing) were encouraging, with revenues and profits up and customers spending more on each visit. The company must decide how quickly to roll out... View Details

Keywords: Martha Lagace

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

the reputation of one of the greatest global brands is sullied by a tragic alligator attack on a small child. The marketer has no greater responsibility than to ensure the safety of the consumer. So why do... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

01 Dec 2013
News

Faculty Books

a start-up, discuss lean prototyping techniques for hardware, identify costly outsourcing mistakes, provide practical tips on user acquisition, offer branding guidelines, and explain how a choir of angel investors often will sing... View Details

21 Jan 2009
First Look

First Look: January 21, 2009

20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy source that would not add to the problems associated with global climate... View Details

Keywords: Martha Lagace

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details

14 Feb 2017
Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

working for a company with 30 brands and properties in more than 100 countries. Being part of a company with such a global footprint has also afforded me the opportunity to work with a diverse set of... View Details

01 Jun 2012
News

Alumni Book Briefs

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

09 Oct 2012
First Look

First Look: October 9

significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724 Cases & Course MaterialsWarby Parker:... View Details