Global Branding - Publications - Faculty & Research

March 2025
Teaching Note

Kering Eyewear

This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States

Citation

Purchase

01 Mar 2012
News

of retailing through consulting and marketing work for a roster of global clients. Traub recently sat down with Gilt Groupe cofounders Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) to discuss retailing trends and the... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

25 Feb 2020
News

In My Humble Opinion: Mr. Coffee

2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea View Details

Keywords: Julia Hanna

Career Coach

Christina LaMontagne

Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped larger global companies embrace... View Details

Keywords: Health Care; Technology

01 Jun 2009
News

The New “In” Crowd

Davos and the Clinton Global Initiative Annual Meeting. Not bad company. Could it be that what was previously viewed as an idealistic (or downright unrealistic) MBA career choice had finally moved into the mainstream? Actually, HBS has... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

Web

Gallery - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

01 Mar 2015
News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

14 Feb 2017
First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details

Keywords: Sean Silverthorne

Web

Lavinia Teodorescu | MBA

get help on any problem, from immigration to bankruptcy. Professional goals: I am currently working on my own startup, Gala, and our goal is to become a global hub for inclusive fashion. Our platform uses a user-centered approach instead... View Details

21 May 2019
News

Confronting the Future of Climate Change in the Midwest

Alvarez moderated a panel that offered solutions from the perspective of the alumni business community and industries addressing climate change on the ground.) Part of a global series of events produced by the HBS Business & Environment... View Details

Keywords: Agriculture

21 Jan 2009
First Look

First Look: January 21, 2009

20,000 MW of wind energy, representing a $37 billion investment in 2007. Besides high prices, wind energy represented a solution for consumers seeking an energy source that would not add to the problems associated with global climate... View Details

Keywords: Martha Lagace

Web

Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

17 Jul 2020
News

Support System

midwife who turned to shea butter to help treat women and infants in her practice. Her mother, Eugenia, built shea-butter cooperatives and strengthened existing organizations; became president of the Global Shea Alliance; sat on the... View Details

Keywords: Maureen Harmon

25 Feb 2020
News

Beyond the Plastisphere

Above: illustration by Brian Stauffer In 2008, Sarah Kauss (MBA 2003) attended a presentation on climate change and the global water crisis at her five-year HBS reunion. Harvard Professor Daniel Schrag, who directs the University’s Center... View Details

Keywords: Alexander Gelfand; Plastics and Rubber Products Manufacturing; Manufacturing

18 Mar 2009
Research & Ideas

Marketing After the Recession

closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known View Details

Keywords: by John Quelch; Retail

02 Apr 2013
First Look

First Look: April 2

Started with a small intimate team in London, the firm had merged with a continental PE firm and was successful, with an increased focus on Asia deals. After a long day of global partner meetings behind them, a group of Greighton... View Details

Keywords: Sean Silverthorne

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details

14 Feb 2017
Blog Post

Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program

working for a company with 30 brands and properties in more than 100 countries. Being part of a company with such a global footprint has also afforded me the opportunity to work with a diverse set of... View Details

05 Jun 2007
First Look

First Look: June 5, 2007

brand mix that would be carried. Results from the pilot store (a remodeled hypermarket in Beijing) were encouraging, with revenues and profits up and customers spending more on each visit. The company must decide how quickly to roll out... View Details