Publications

January 1997 (Revised January 2003)
Teaching Note

Eskimo Pie Corporation TN

By: Richard S. Ruback

Teaching Note for (9-293-084). View Details

Keywords: Food and Beverage Industry

December 1996 (Revised August 1998)
Teaching Note

General Mills, Inc.: Appendix of Comparable Company Data TN

By: William E. Fruhan Jr.

Teaching Note for (9-197-037). View Details

Keywords: Food and Beverage Industry

October 1996 (Revised November 1996)
Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter

Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details

Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry

September 1996
Case

Food and Drug Administration: Business as Unusual at CDER

By: Steven C. Wheelwright and James Leonard

Keywords: Government Administration; Food and Beverage Industry; Food and Beverage Industry

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June 1996 (Revised July 1997)
Case

Hostile Bid for Red October, The

By: Benjamin C. Esty and Alan Bigman

Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details

Keywords: Capital Markets; Cash; Governance Controls; Financial Condition; Investment Banking; Financial Markets; Trade; Valuation; Financial Management; Food and Beverage Industry; Moscow

January 1996 (Revised May 2005)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition

By: David J. Collis and Melinda B. Conrad

Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage. View Details

Keywords: Strategy; Business Strategy; Adaptation; Crisis Management; Organizational Culture; Food and Beverage Industry

December 1995
Teaching Note

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN

By: Lynda M. Applegate

Teaching Note for (9-195-238). View Details

Keywords: Manufacturing Industry; Manufacturing Industry

December 1995 (Revised March 1996)
Case

Nestle and the Twenty-First Century

By: Ray A. Goldberg and Elizabeth Ashcroft

A leading food company rethinks its future in the global food system by major geographical areas. View Details

Keywords: Change Management; Forecasting and Prediction; Geographic Location; Globalization; Strategy; System; Food and Beverage Industry

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November 1995
Teaching Note

PepsiCo: A View from the Corporate Office TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-694-078). View Details

Keywords: Food and Beverage Industry

November 1995 (Revised October 2001)
Teaching Note

Taco Bell Series TN

By: Lynda M. Applegate and Sarah Gant

Teaching Note for (9-692-058) and (9-694-076). View Details

Keywords: Food and Beverage Industry

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

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October 1995 (Revised November 1995)
Supplement

Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)

By: V. Kasturi Rangan and Marie Bell

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry

October 1995 (Revised January 1998)
Case

Heineken N.V.: Global Branding and Advertising

By: John A. Quelch

Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details

Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

September 1995
Teaching Note

Mrs. Fields' Cookies TN

By: Richard L. Nolan

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Retail Industry; Retail Industry