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Show Results For
- All HBS Web
(1,683)
- People (6)
- News (439)
- Research (1,043)
- Events (4)
- Multimedia (6)
- Faculty Publications (329)
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are... View Details
- Web
Scaling Work - Research Computing Services
leverage multiple CPUs across multiple compute nodes. For this to work, your script or code must be parallelizable -- it can be broken into parts that can execute independently. This is often the case with for loops or functions that can perform work independently. A... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details
Keywords: by Sean Silverthorne
- Web
2024 Reunion Presentations - Alumni
shareholders—even stronger. They move fast and fix things. Based on her work with fast-moving companies, Frei reveals the five essential steps to moving fast and fixing things. Audiences will learn to: Identify the real problem holding... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
his love of a provocative argument and a good discussion, as well as the powerful breadth and depth of his mind. "He always said he didn't mind that people thought he was wrong if they listened long enough to give him a shot,"... View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
structural estimation methods. Our results confirm the belief expressed by industry experts that in the fast-food drive-thru industry, customers trade off price and waiting time. More interestingly, our estimates indicate that consumers... View Details
Keywords: Sean Silverthorne
- 08 Mar 2021
- Blog Post
International Women's Day Featured Stories
systemic risk so large that we have no choice but to challenge the status quo. The private sector must be an active partner in climate mitigation and adaptation – pushing responsibility to the consumer level or expecting the government to... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the characteristics of a garment that... View Details
- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
appointment is good for the soul. Best hack: Reading cases while on the elliptical or bike. Two birds, one stone. Favorite Quarantine Activity: Daily bike/scooter rides with the kids. Best advice: Work/Life Balance is a myth. It's... View Details
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
good human judgment.” realJoannLyles added, “Tech can't make moral distinctions. Therefore, when a company fails to make moral distinctions, expect tech to fail in the same way. As one person, Susan Wojcicki is limited by her own... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 11 May 2021
- News
Pitching to Win
the five grand-prize winners. Goble is co-founder of Karivez Bio, a platform for transforming chronic disease treatment through improved drug delivery. Okrah is founder and CEO of Chaku Foods, a fast-moving View Details
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
As a professor of decision making and negotiation, I often receive unsolicited phone calls from relatives, friends, and acquaintances seeking my advice on consumer matters such as negotiating for a house, bidding on eBay, and investing in... View Details
Keywords: by Max H. Bazerman
- Profile
Jeremy Andrus
about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our... View Details