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Show Results For
- All HBS Web
(1,881)
- People (2)
- News (511)
- Research (1,160)
- Events (19)
- Multimedia (10)
- Faculty Publications (678)
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 09 Nov 2016
- HBS Seminar
Robert A. Miller, Tepper School of Business, Carnegie Mellon University
- 27 Apr 2016
- Research & Ideas
How the FBI Reinvented Itself After 9/11
identity, however, is extremely difficult when an organization’s environment changes. Following a profound external shock, an organization’s design must change, as must elements of its identity. But how do they do so? Do they both change... View Details
Keywords: by Carmen Nobel
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
simultaneously manage the seemingly contradictory dualities of the job: integrating direct decision-making with indirect levers like strategy and culture, balancing internal and external constituencies, proactively pursuing an agenda... View Details
Keywords: Dina Gerdeman
- 29 Nov 2010
- HBS Case
United Breaks Guitars
quick hop to the mainstream media; by the end of July, the video had been viewed 4.6 million times, with external references expanding that audience by many more millions. Click to watch.“United Breaks Guitars,” created by Canadian... View Details
Keywords: by Julia Hanna
- 22 Nov 2010
- Research & Ideas
Seven Strategy Questions: A Simple Approach for Better Execution
demands for resources—from business units, support functions and external partners—require a method for judging whether the allocation choices you have made are optimal. Therefore, the most critical strategic decision for any business is... View Details
Keywords: by Robert Simons
- 31 Aug 2012
- Working Paper Summaries
The Effect of Institutional Factors on the Value of Corporate Diversification
- 2021
- Working Paper
Time Dependency, Data Flow, and Competitive Advantage
Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details
Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage
Valavi, Ehsan, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu, and Karim R. Lakhani. "Time Dependency, Data Flow, and Competitive Advantage." Harvard Business School Working Paper, No. 21-099, March 2021.
- April 2017
- Case
Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)
By: Tsedal Neeley and Esel Çekin
Galya Frayman Molinas, President of Coca-Cola's Turkish business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia,... View Details
Keywords: Functions; Structure; Centralization; Decentralization; Diversity; Country Of Origin Effects; Global Contextual Intelligence; Leading Change; Crisis Management; Organizational Structure; Experience and Expertise; Situation or Environment; Central Asia; Turkey
Neeley, Tsedal, and Esel Çekin. "Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (A)." Harvard Business School Case 417-068, April 2017.
- 2010
- Chapter
Crime Distribution and Victim Behavior during a Crime Wave
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
The study of how crime affects different income groups faces the difficulty that crime-avoiding activities vary across these groups. Thus, a lower victimization rate in one group may not reflect a lower burden of crime, but rather a higher investment in crime... View Details
Keywords: Safety; Wealth and Poverty; Selection and Staffing; Crime and Corruption; Income; Leading Change; Information Management; Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Crime Distribution and Victim Behavior during a Crime Wave." Chap. 5 in The Economics of Crime: Lessons for and from Latin America, edited by Rafael Di Tella, Sebastian Edwards, and Ernesto Schargrodsky, 175–204. National Bureau of Economic Research Conference Report. University of Chicago Press, 2010.
- Web
General Management - Faculty & Research
values, and strategies that inform successful enterprises; and the relation of enterprise to the broader community and other external constituencies. The Unit's work is conceived and carried out principally in four interest groups, each... View Details
- Web
Technology & Innovation - Faculty & Research
engineering to generate the human-AI solutions. We recruited 300 external human evaluators to judge a randomized selection of 13 out of 234 solutions, totaling 3,900 evaluator-solution pairs. Our results indicate that while human crowd... View Details
- 20 Aug 2021
- Blog Post
Is the MBA Worth It? Hear What Recent HBS Grads Have to Say
prospective HBS students? The most valuable asset I gained at HBS was the confidence to be myself and chase goals that felt authentic to me instead of pursuing goals for external validation. In this way, I was endowed with the leadership... View Details
- Web
Mid-US - Global
the region, and hear how the School is addressing critical challenges facing business and society. These events were supported by representatives from External Relations and the Mid-US Research Center. New Research on the Region November... View Details
- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
- Web
People - Advancing Racial Equity
Adebo MBA 2021; Co-President, African American Student Union José Alvarez Faculty / Marketing Cathy Basquel MBA 2021 Dobbin Bookman MBA 2002; Director OPM/OMP Organizational Development, Executive Education Janet Cahill AMP 189; Executive Director, View Details
- Web
2023 Reunion Presentations - Alumni
what causes the pursuit of new growth initiatives to face far more risk from friendly-fire incidents than external forces? In this session, we explore the dynamics described by Professor Clayton Christensen’s work on disruptive innovation... View Details
- 22 Apr 2010
- Working Paper Summaries
Audit Quality and Auditor Reputation: Evidence from Japan
Keywords: by Douglas J. Skinner & Suraj Srinivasan
- 2024
- Working Paper
Capital Market Integration and Growth across the United States
By: Leonardo D'Amico and Maxim Alekseev
What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details
- September 2011 (Revised January 2012)
- Case
Telemonitoring at Visiting Nurse Health System
By: F. Warren McFarlan, Mark Keil and Mala Kaul
The Telemonitoring at Visiting Nurse Health System case presents one home healthcare organization's efforts to use telemonitoring to improve the quality of care provided to at-risk patients who were discharged from hospitals and needed home care. After two years of... View Details
Keywords: Capital Budgeting; Cost vs Benefits; Risk Management; Technology Adoption; Technological Innovation; Organizational Change and Adaptation; Competitive Strategy; Health Industry; Technology Industry
McFarlan, F. Warren, Mark Keil, and Mala Kaul. "Telemonitoring at Visiting Nurse Health System." Harvard Business School Case 112-030, September 2011. (Revised January 2012.)