Publications

November 2000 (Revised April 2004)
Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane

In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details

Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry

March 2023 (Revised November 2023)
Module Note

The Social Purpose of the Firm

By: Debora L. Spar and Julia M. Comeau

The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details

Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands

August 2017 (Revised February 2023)
Case

Managing Diversity and Inclusion at Yelp

By: Michael Luca, Joshua Schwartzstein and Gauri Subramani

This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details

Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry

01 May 2015
Blog Post

How Being an HBS Partner Changed My Life

I thought HBS would be my husband’s adventure. He would explore and I would share in that by co-piloting his journey. In hindsight, I have shared in his HBS travels, but he has also shared in mine. For HBS is the place where I began to... View Details

Career Coach

Rohit Sahni

investment pitches, accounting and financial questions, and financial modeling. Rohit enjoys helping students explore a profession within financial services. He also enjoys helping students communicate and synthesize their motivations,... View Details

June 2018 (Revised January 2019)
Background Note

Visualizing Data & Effective Communication

By: Srikant M. Datar and Caitlin N. Bowler

This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details

Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication

Leslie A. Perlow is the Konosuke Matsushita Professor of Leadership in the Organizational Behavior Unit at Harvard Business School. She leads the Crafting Your Life Special Project, dedicated to helping individuals make purposeful life choices while gathering... View Details

January 2024
Supplement

Accounting Red Flags or Red Herrings at Catalent? (B)

By: Joseph Pacelli, ZeSean Ali and Tom Quinn

GlassHouse Research identified accounting red flags at Catalent. Fiat Lux Partners countered most of GlassHouse’s claims. Who was right? This update explores the aftermath of the short seller duel. View Details

June 2003 (Revised December 2003)
Case

Cathay Pacific: Doing More with Less

By: F. Warren McFarlan and Fred Young

This case explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details

Keywords: Information Technology; Job Cuts and Outsourcing; Globalization; Globalized Firms and Management; Information Technology Industry; Hong Kong; Sydney

November 1978 (Revised January 1983)
Case

Vick International Division: Tom McGuire

Explores the ways in which International Division management uses formal management systems in carrying out its roles in the management processes of one division of a diversified drug company. View Details

Keywords: Globalized Firms and Management; Business Divisions; Management Systems; Pharmaceutical Industry

Find at Harvard

17 Jun 2025
Blog Post

Balancing Career Stability with Creative Pursuits with Jeff Roslund (MBA 2013)

Learn about the career resources available to HBS alumni through HBS Career & Professional Development With a background in materials and biomedical engineering, I hoped that Harvard Business School (HBS) would provide the business acumen and leadership skills... View Details

Fall 1997
Article

Little Machines in Their Gardens: A History of School Gardens in America, 1891 to 1920

By: Brian Trelstad

“Little Machines in their Gardens: A History of School Gardens in America, 1891 to 1920” explores the rise and decline of the school garden movement in the United States. The paper first documents the early history of the gardens and establishes them as a national... View Details

Keywords: School Garden Movement; United States

Find at Harvard

July 2013
Technical Note

Competition Simulator Exercise: Questions

By: Eric Van den Steen

In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the simulator lets students explore horizontal differentiation with and without price... View Details

Keywords: Economics Of Strategy; Economics Of Competition; Competition; Economics; Game Theory; Competitive Strategy; Marketing Strategy

December 2005 (Revised March 2006)
Module Note

Rethinking Customer Satisfaction

By: Youngme E. Moon

Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details

Keywords: Customer Satisfaction

01 Oct 2020
Video

Building a Just and Climate-Ready Economy in a Post-COVID World

October 2020 (Revised June 2021)
Case

Francisco Partners Private Credit Opportunity Fund

By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine

In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing... View Details

Keywords: Private Debt; Private Credit; Industry Evolution; Private Equity; Investment; Analysis

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

March 1993 (Revised January 1998)
Case

Gallo Rice

By: John A. Quelch

Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details

Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina