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      • February 2000 (Revised August 2000)
      • Case

      Microsoft Latin America

      By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
      Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details
      Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America
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      Kaplan, Robert S., Alberto Ballve, and Antonio Davila. "Microsoft Latin America." Harvard Business School Case 100-040, February 2000. (Revised August 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Boston.com

      By: Thomas R. Eisenmann and Jon K Rust
      How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
      Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States
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      Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
      • January 2000 (Revised April 2000)
      • Case

      StarMedia: Launching a Latin American Revolution

      By: Thomas R. Eisenmann and Jon K Rust
      By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
      Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
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      Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
      • January 2000
      • Article

      Maxmin Expected Utility through Statewise Combinations

      By: Ramon Casadesus-Masanell, Peter Klibanoff and Emre Ozdenoren
      This paper provides an axiomatic foundation for a maxmin expected utility over a set of priors (MMEU) decision rule in an environment where the elements of choice are Savage acts. The key axioms are stated using statewise combinations as in Gul (1992). View Details
      Keywords: Decision Choices and Conditions; Mathematical Methods
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      Casadesus-Masanell, Ramon, Peter Klibanoff, and Emre Ozdenoren. "Maxmin Expected Utility through Statewise Combinations." Economics Letters 66, no. 1 (January 2000): 49–54.
      • January 2000
      • Supplement

      Taran Swan at Nickelodeon Latin America (Video)

      By: Linda A. Hill and Kristin Doughty
      Taran Swan talks with HBS students about the events covered in the case. She discusses her definition of a leader, how she built the team, leaving Miami, and her relationship with headquarters management. View Details
      Keywords: Business Headquarters; Leadership; Management Teams; Relationships; Situation or Environment; Latin America; Miami
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      Hill, Linda A., and Kristin Doughty. "Taran Swan at Nickelodeon Latin America (Video)." Harvard Business School Video Supplement 400-505, January 2000.
      • December 1999
      • Article

      Changes in the Work Environment for Creativity during Downsizing

      By: T. M. Amabile and Regina Conti
      This study examined the work environment for creativity at a large high-technology firm before, during, and after a major downsizing. Creativity and most creativity-supporting aspects of the perceived work environment declined significantly during the downsizing but... View Details
      Keywords: Organizational Culture; Situation or Environment; Creativity; Resignation and Termination; Employees; Business or Company Management; Motivation and Incentives; Management Practices and Processes; Crisis Management; Groups and Teams; Communication; Announcements; Interpersonal Communication
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      Amabile, T. M., and Regina Conti. "Changes in the Work Environment for Creativity during Downsizing." Academy of Management Journal 42, no. 6 (December 1999): 630–640.
      • November 1999
      • Case

      Adam Opel AG (A) and (B) (Condensed)

      By: Joseph L. Bower
      Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details
      Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany
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      Bower, Joseph L. "Adam Opel AG (A) and (B) (Condensed)." Harvard Business School Case 300-067, November 1999.
      • November 1999 (Revised June 2001)
      • Case

      Compaq Computer Corporation: The DEC Acquisition

      By: Carliss Y. Baldwin and Barbara Feinberg
      Compaq's board of directors is faced with responsibility for setting the price range and terms for the proposed acquisition of Digital Equipment Corp. The transaction is described in the context of the rapidly evolving markets and business models of the computer... View Details
      Keywords: Governing and Advisory Boards; Situation or Environment; Negotiation Offer; Acquisition; Computer Industry
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      Baldwin, Carliss Y., and Barbara Feinberg. "Compaq Computer Corporation: The DEC Acquisition." Harvard Business School Case 800-199, November 1999. (Revised June 2001.)
      • September 1999 (Revised July 2001)
      • Case

      Charles Schwab Corporation (B)

      By: F. Warren McFarlan and Nicole Tempest
      Catches the situation facing Charles Schwab Corp. in late August 1999 in the dramatically changing brokerage industry. Their bold moves in January 1998 have created a new industry competitive pattern and provoked aggressive response by companies like Merrill Lynch. View Details
      Keywords: Information Technology; Business Strategy; Situation or Environment; Competition; Financial Services Industry
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      McFarlan, F. Warren, and Nicole Tempest. "Charles Schwab Corporation (B)." Harvard Business School Case 300-025, September 1999. (Revised July 2001.)
      • September 1999
      • Case

      Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

      By: Stefan H. Thomke and Andrew Robertson
      Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
      Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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      Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
      • September 1999
      • Case

      Trisha Wilson of Wilson & Associates

      By: Teresa M. Amabile and Sarah S. Khetani
      Texan entrepreneur Trisha Wilson has founded an interior design firm and watched it grow into one of the most successful firms in the hospitality design services industry. After 20 years of building a company that is truly a reflection of her own personality, Wilson... View Details
      Keywords: Entrepreneurship; Employees; Innovation and Management; Management; Business or Company Management; Management Succession; Organizational Culture; Strategy; Service Industry; Texas
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      Amabile, Teresa M., and Sarah S. Khetani. "Trisha Wilson of Wilson & Associates." Harvard Business School Case 800-001, September 1999.
      • August 1999 (Revised January 2002)
      • Case

      Brita Products Company, The

      By: John A. Deighton
      Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
      Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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      Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
      • July–August 1999
      • Article

      Bringing the Environment Down to Earth

      By: F. L. Reinhardt
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      Reinhardt, F. L. "Bringing the Environment Down to Earth." Harvard Business Review 77, no. 4 (July–August 1999): 149–157.
      • June 1999
      • Case

      Major League Baseball--1999

      By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
      Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
      Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
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      Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
      • May 1999
      • Article

      A Mixed-Motive Perspective on the Economics versus Environment Debate

      By: A. Hoffman, J. Gillespie, D. Moore, K. A. Wade-Benzoni, L. L. Thompson and M. H. Bazerman
      Keywords: Perspective; Economics; Natural Environment
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      Hoffman, A., J. Gillespie, D. Moore, K. A. Wade-Benzoni, L. L. Thompson, and M. H. Bazerman. "A Mixed-Motive Perspective on the Economics versus Environment Debate." American Behavioral Scientist 42, no. 8 (May 1999): 1254–1276.
      • April 1999 (Revised September 2000)
      • Case

      Interep National Radio Sales, Inc.

      By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers
      Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details
      Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Advertising Industry; New York (state, US)
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      Shapiro, Benson P., Stephen X. Doyle, and Wade Myers. "Interep National Radio Sales, Inc." Harvard Business School Case 999-011, April 1999. (Revised September 2000.)
      • April 1999
      • Background Note

      Note on the Caspian Oil Pipelines

      By: Benjamin C. Esty and Mathew M Millett
      The Caspian region may become one of the world's next major energy producers. Azerbaijan, Kazakhstan, Turkmenistan, and Uzbekistan-all former Soviet republics--hold vast and largely undeveloped reserves of oil and gas, but the region's export infrastructure is nearly... View Details
      Keywords: Economics; Non-Renewable Energy; Investment; Government and Politics; Infrastructure; Outcome or Result; Projects; Natural Environment; Azerbaijan; Kazakhstan; Uzbekistan
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      Esty, Benjamin C., and Mathew M Millett. "Note on the Caspian Oil Pipelines." Harvard Business School Background Note 299-044, April 1999.
      • 2000
      • Chapter

      Environmental Destruction: Individual, Organizational, and Institutional Explanations

      By: M. H. Bazerman and A. J. Hoffman
      Keywords: Situation or Environment; Organizational Design; Organizational Change and Adaptation; Behavior
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      Bazerman, M. H., and A. J. Hoffman. "Environmental Destruction: Individual, Organizational, and Institutional Explanations." In Research in Organizational Behavior. Vol. 22, edited by B. Staw and R. Sutton. Elsevier Science, 2000.
      • 1999
      • Chapter

      The Horse Race Between Capital and Opportunity

      By: William A. Sahlman
      Keywords: Capital; Opportunities
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      Sahlman, William A. "The Horse Race Between Capital and Opportunity." Chap. 18 in The Entrepreneurial Venture. 2nd ed. by William A. Sahlman, Howard H. Stevenson, Michael J Roberts, and Amar V. Bhide, 335–350. Harvard Business School Press, 1999.
      • March 1999
      • Case

      Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)

      By: Michael Beer and Perry Fagan
      In the early 1990s, Merck faced a series of challenges because of significant changes in its competitive and regulatory environment (e.g., growth in power of pharmaceutical buyers like managed care organizations led to price pressures and President Clinton's review of... View Details
      Keywords: Organizational Change and Adaptation; Business or Company Management; Organizational Culture; Problems and Challenges; Management Practices and Processes; Competitive Strategy; Management Teams; Health Care and Treatment; Governing Rules, Regulations, and Reforms; Situation or Environment; Alignment; Pharmaceutical Industry; United States
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      Beer, Michael, and Perry Fagan. "Merck & Co., Inc.: Corporate Strategy, Organization and Culture (A)." Harvard Business School Case 499-054, March 1999.
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