Publications
Publications
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- All HBS Web
(3,382)
- Faculty Publications (840)
- August 1991
- Article
Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry
By: C. A. Montgomery and B. Wernerfelt
- June 1991 (Revised December 1997)
- Case
Takeover of the Norton Co., The
By: Thomas R. Piper
After a decade of mediocre performance, the Norton Co. enters 1990 with the prospect of increased sales in the next few years. Yet Norton is pursuing slow growth industries, and a lower than expected earnings announcement at the beginning of 1990 has depressed earnings... View Details
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
- January 1991 (Revised February 1991)
- Teaching Note
Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note
- September 1990 (Revised January 1992)
- Case
Procter & Gamble Japan (A)
Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- January 1990 (Revised February 1990)
- Case
MSA: The Software Company--Planning the AMAPs Product Line
By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
- October 1989 (Revised November 2006)
- Background Note
Deployment, Focus, and Measuring Effectiveness
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details
- October 1989
- Background Note
Managing Major Accounts
Written as an introduction to a module in the second-year MBA course, Marketing Implementation. Discusses issues encountered in the selling and management of major accounts. The topics covered include: 1) reasons for the increasing importance of major account... View Details
- October 1989 (Revised November 2006)
- Background Note
Managing Selling and the Salesperson
Written for a module in the Marketing Implementation course (a second-year elective in the MBA program). Provides a brief introduction to common issues involved in recruiting, training, compensating, and evaluating field salespeople. Also offers questions to consider... View Details
Keywords: Salesforce Management
- September 1989 (Revised July 1991)
- Case
Caterpillar, Inc.: George Schaefer Takes Charge
For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
- July 1989 (Revised May 2004)
- Case
Colonial Homes
By: David E. Bell
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
- June 1989 (Revised November 1991)
- Supplement
Ingersoll-Rand (B): Managing Multiple Channels--1986
Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
- February 1989 (Revised November 1991)
- Case
Science Technology Co.--1985
By: Thomas R. Piper
The CEO of a U.S. electronics firm is assessing the financial forecasts and the financing plan prepared by the chief financial officer. Given the cyclicality of the industry and the volatility of the firm's performance, the CEO is unsure as to the usefulness of... View Details
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
- August 1988 (Revised January 1992)
- Case
Hewlett-Packard (A): Organizing New Product Sales Channels--1986
By: V. Kasturi Rangan and Joseph G. Finegold
- May 1988
- Case