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Show Results For
- All HBS Web
(1,300)
- People (8)
- News (339)
- Research (831)
- Events (3)
- Multimedia (6)
- Faculty Publications (722)
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
furnishings and home entertainment will hold up well, as uncertainty prompts us to stay at home but also stay connected with family and friends. Now may be the time to drop your weaker distributors and upgrade your sales force. 3.... View Details
Keywords: by John Quelch
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details
- 15 Mar 2022
- News
History’s Future
that will balance the demands of a rapidly growing tourism industry with a commitment to environmental sustainability and inclusive growth. That means both a commitment to preserving the region’s environment and to supporting the local... View Details
- 26 Jul 2016
- Research & Ideas
Where will Pokémon Go with Your Personal Information?
app’s success has striking implications for a number of industries. Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration at Harvard Business School and spent 28 years in industry at IBM,... View Details
- March 2011 (Revised September 2011)
- Background Note
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
- September 2004 (Revised February 2010)
- Case
The Passion of the Christ (A)
By: John A. Quelch, Anita Elberse and Anna Harrington
Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details
Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry
Quelch, John A., Anita Elberse, and Anna Harrington. "The Passion of the Christ (A)." Harvard Business School Case 505-025, September 2004. (Revised February 2010.)
- 30 May 2016
- Blog Post
Meet the HBS Sound Society
on campus. What activities do you organize? Our activities are mostly social in nature (I like to think of it as a social club for the entire school), but we have also tried to create a bridge to the music industry by hosting many... View Details
- 01 Jun 2010
- News
Sail Away
in the past don’t faze Robb, who, with Frank Carlucci (MBA ’56) and another partner, cofounded the Frontier Group, a private equity firm that is mounting the project. Said Robb, “The Utopia has significant financial backing as well as very significant View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
(about Martin Luther King Jr.). Savvy From The Start U2's business savvy in the earliest days serves as a lesson for any MBA student. In an industry notorious for its focus on short-term hits and for taking control of an artist's work and... View Details
- 01 Jun 2025
- News
For the Records
Kelleher in Gold Rush Vinyl’s listening room In the first days of 2025, when Caren Kelleher (MBA 2010) went from owning one small business to two, she entered an alternating reality. Mondays, Wednesdays, and Fridays, she’s still the founder and CEO of Gold Rush Vinyl;... View Details
- 06 Dec 2021
- News
Case Study: Let’s Dance
board chairman role to begin working on a related venture, a mutual bank to support lending to local food and farming businesses.) The changes slashed errors in half and doubled their packing speed. Operations have increased six-fold in the last three years. The next... View Details
- Profile
Jeremy Andrus
chain, and selling. I worked for a while as a hotel developer for a Marriott franchisee. Before HBS, I was a management consultant at Monitor, which sharpened my perspective on business and industry strategy. I learned a huge amount at... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
or less important (because) customers had no sense when it came to entertaining tradeoffs (between features and cost)." Phil Clark commented that, regardless of method or purpose, "It is important to know your customers better than they... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
includes Time Inc.'s high-circulation weeklies-Time, Sports Illustrated, People, and Entertainment Weekly-along with other well-known publications such as Fortune, Golf Magazine, and Southern Living. Moore began her career as a financial... View Details
- 01 Mar 2008
- News
Where Have All the Leaders Gone?
passenger can create his own climate zone. We customize our music and then implant the made-to-order entertainment directly into our ears. And what bigger marketing success have we seen in the past generation than the coffeehouses where... View Details
Keywords: Government
- 01 Sep 2004
- News
Mickey Herbert (MBA 1969)
were providing better health-care coverage for Americans. By the early 1990s, the industry had undergone an almost complete transformation to for-profit health care. I took my own HMO public in 1993. But by the mid-1990s, health plans... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
industrial location, talking and asking about the question with the nervous energy for which his team had always known him. By his own words, LaMagna was "a risk addict and a compulsive capitalist," and deep down knew that he... View Details
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the Advertising View Details
- Web
Meet the Team | Information Technology
Margolis ; James Dinan and Elizabeth Miller Professor of Business Administration Unit Head, Organizational Behavior Chair, Program for Leadership Development Ruth Page Director of Multimedia Development Ruth brings more than 35 years of View Details