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  • Web

The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • 01 Dec 2019
  • News

Remix

So many boxes. Drew Dixon (MBA 2004) moved into this Brooklyn Heights apartment just a few days ago, as evidenced by the ratio of boxes emptied to those still filled. The living room, though, is an island of unpacked order, bobbing above a cardboard sea. It’s late... View Details
Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment
  • 2006
  • Book

3-D Negotiation: Powerful Tools to Change the Game in Your Most Important Deals

By: David Lax and James K. Sebenius
Keywords: Negotiation; Change; Games, Gaming, and Gambling
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  • December 2019
  • Case

Steemit: A New Social Media?

By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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  • Web

How I Spent My HBS 2+2 Deferral: Sam Perez Diarte - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
  • Web

Jana Kierstead | About

development, recruitment programs, and global engagement opportunities for HBS students and maintained strong recruiting relationships with hundreds of global organizations. Before HBS, Jana worked in the... View Details
  • January 2019 (Revised February 2020)
  • Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman
World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details
Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy
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  • 27 Jun 2011
  • Research & Ideas

Recovering from the Need to Achieve

busyness, worrying, and blaming. "By reading [the book] they have already begun the intervention," he says. "They begin to entertain having a different type of conversation." The seed of... View Details
Keywords: by Kim Girard
  • Web

All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

A Pathway to Public Service: Brandon Moore (MBA/MPP 2025) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

The MBA Class of 2022 Looks Back - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

HBS Alumna Fighting Cancer with a Novel Cell Therapy - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • Web

Social Enterprise - Faculty & Research

Arts ; Change ; Diversity ; Gender ; Race ; Entertainment ; Theater Entertainment ; Leadership ; Management ; Nonprofit Organizations ; Entertainment View Details
  • Web

Getting a Peek Into the HBS Experience - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • February 2002 (Revised October 2005)
  • Case

BMWFilms

By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details
Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America
Related
  • 15 Feb 2024
  • Blog Post

How I Spent My 2+2 Deferral: Carol Wright

The HBS 2+2 program is a deferred admission process for current students in their final year of study, either in college or a full-time master’s degree program. If you are admitted through 2+2, you work for two to four years in a field of your choice before enrolling... View Details
  • Web

4 Things You Need to Know about Immersive FIELD Courses at HBS - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
  • 01 Dec 2023
  • News

Drop Everything, Read This

Cat’s Divorce,” where Link describes with spot-on satire the delicious frustration of an aging tech billionaire who can barely hide his envy of his sons’ youth. Link is a literary genius whose magical realism entertains View Details
Keywords: Publishing Industries (except Internet); Information
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

funny—but remember your brand’s purpose Social media is a place where people appreciate humor—as long as it fits with the brand image, Avery says. Squatty Potty does an excellent job of engaging its audience with amusing and View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • Web

Choosing the Right Student Loan - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details