Publications

June 2011
Teaching Note

Curt Schilling's Next Pitch (TN)

By: Noam Wasserman

Teaching Note for 810053. View Details

Keywords: Entrepreneurship; Problems and Challenges; Selection and Staffing; Groups and Teams; Leadership Style; Business Startups; Internet and the Web; Financing and Loans; Games, Gaming, and Gambling

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

its market penetration—like that of rivals Microsoft (with the Xbox) and Nintendo (with the GameCube)—has been limited by a narrow customer base of mostly males in their late teens and twenties. Sony's goal is to make the PlayStation a broad platform for home View Details

Keywords: by Youngme Moon

September 2024
Supplement

Wemade: (Re)Establishing Trust in Blockchain Games (B)

By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So

This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details

Keywords: Blockchain; Cryptocurrency; Crypto Economy; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Accounting Industry; South Korea

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

Young’s media and entertainment practice put it, “The consumers have already taken all the pieces apart.” Anand summed up what is apparent now, but wasn’t obvious when the internet was created: “The power of digital is not just about... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?" In collaboration with colleagues at MIT, Teixeira is conducting experiments in which participants view... View Details

Keywords: by Carmen Nobel; Consumer Products

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

16 Feb 2004
Research & Ideas

Marketing Wine to the World

There's more in that glass than meets the eye—or the palate. According to Michael Roberto, important strategic differences have bubbled up between winemakers in Europe and those in the "New World"—the U.S., Australia, South Africa, Chile, and other countries.... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

April 1986
Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh

Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details

Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry

23 Jun 2020
Cold Call Podcast

Is it Time for Big Apple Circus to Fold the Tent?

Keywords: Re: David G. Fubini; Entertainment & Recreation

21 Mar 2012
Op-Ed

Finding the Right Jeremy Lin Storyline

New York Knicks basketball sensation Jeremy Lin has attracted worldwide attention because he crosses so many boundaries and defies so many stereotypes. Lin, an Asian-American (rare in the NBA) who played college hoops at Harvard (even rarer in the NBA), was cut from... View Details

Keywords: by Lakshmi Ramarajan; Entertainment & Recreation

09 Jan 2012
Working Paper Summaries

When to Sell Your Idea: Theory and Evidence from the Movie Industry

Keywords: by Hong Luo; Entertainment & Recreation

17 Jan 2012
Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation

02 May 2011
Research & Ideas

Casino Payoff: Hands-Off Management Works Best

At the gambling meccas that employ them, they are called "casino hosts"—essentially front-line employees with nevertheless big responsibilities. These staffers work to develop one-on-one relationships with high-rollers to make sure they are very happy customers. The... View Details

Keywords: by Dennis Fisher; Entertainment & Recreation

04 Jan 2011
Working Paper Summaries

The Learning Effects of Monitoring

Keywords: by Dennis Campbell, Marc Epstein & Francisco de Asis Martinez-Jerez; Entertainment & Recreation

January 2021 (Revised October 2021)
Case

iOpenEye: Theater and #MeToo in Nigeria

By: Caroline Elkins, Tarun Khanna and Joyce J. Kim

In 2014, Ifeoma Fafunwa, an award-winning playwright and director, founded iOpenEye, a commercial production company dedicated to driving social change through performance art. iOpenEye’s flagship theatrical production was called “Hear Word! Naija Woman Talk True,”... View Details

Keywords: Theatre; Social Change; Entrepreneurship; Social Enterprise; Arts; Entertainment; Social Issues; Health Pandemics; Organizational Change and Adaptation; Business Model; Nigeria

2012
Working Paper

Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior

Substantial research with adult populations has found that selfish impulses are less likely to be pursued when decisions are publicly observable. To the best of our knowledge, however, this behavioral regularity has not been systematically explored as potential... View Details

Keywords: Research; Age Characteristics; Behavior; Decisions; Games, Gaming, and Gambling; Announcements; Situation or Environment

Read Now

March 2010 (Revised November 2010)
Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry

November 2007 (Revised March 2010)
Case

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse and Peter Stone

In November 2006, Harry Sloan, chairman and CEO of Metro-Goldwyn-Mayer Inc. (MGM) offers movie star Tom Cruise and his business partner Paula Wagner a chance to run United Artists (UA), a dormant studio within MGM's portfolio. Just over two months earlier, Viacom... View Details

Keywords: Business Units; Talent and Talent Management; Film Entertainment; Brands and Branding; Partners and Partnerships; Value Creation; Motion Pictures and Video Industry