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Show Results For
- All HBS Web
(1,906)
- People (19)
- News (570)
- Research (1,086)
- Events (4)
- Multimedia (26)
- Faculty Publications (866)
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- February 1999
- Case
Tele-Communications, Inc. (A): Cascading Miracles
John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new... View Details
Keywords: Technological Innovation; Operations; Television Entertainment; Business Strategy; Volatility; Telecommunications Industry; United States
Eisenmann, Thomas R. "Tele-Communications, Inc. (A): Cascading Miracles." Harvard Business School Case 899-215, February 1999.
- April 1978
- Article
Two Person Games on Graphs
By: A. E. Roth
Keywords: Games, Gaming, and Gambling
Roth, A. E. "Two Person Games on Graphs." Journal of Combinatorial Theory, Series B 24, no. 2 (April 1978): 238–241.
- November 1, 2010
- Article
The Mental Game of Breast Cancer, Part two
By: Nancy F. Koehn
Keywords: Games, Gaming, and Gambling
Koehn, Nancy F. "The Mental Game of Breast Cancer, Part two." Huffington Post, The Blog (November 1, 2010).
- February 2006
- Supplement
Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards
By: John A. Deighton
Deighton, John A. "Gary Loveman of Harrah's at Harvard Business School: Harrah's Total Rewards." Harvard Business School Video Supplement 506-709, February 2006.
- June 1989 (Revised July 1994)
- Case
Babbage's: America's Software Headquarters
By: Walter J. Salmon
Salmon, Walter J. "Babbage's: America's Software Headquarters." Harvard Business School Case 589-100, June 1989. (Revised July 1994.)
- August 1997
- Article
Independence on Relative Probability Spaces and Consistent Assessments in Game Trees
By: Elon Kohlberg and Philip J. Reny
Keywords: Games, Gaming, and Gambling
Kohlberg, Elon, and Philip J. Reny. "Independence on Relative Probability Spaces and Consistent Assessments in Game Trees." Journal of Economic Theory 75, no. 2 (August 1997): 280 – 313.
Joshua Yguado
Josh Yguado is the CEO and Cofounder of Jam City, one of the most successful mobile entertainment companies in the world with more than a billion game downloads. Founded in 2010, Jam City is an international mobile content leader with... View Details
- 01 Jun 2015
- News
Screen Grab
veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an endlessly challenging puzzle.... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
- 01 Sep 2010
- News
A CEO Goes Undercover
had agreed to work at different jobs in my company. But I would not appear as myself, the president and CEO of Herschend Family Entertainment (HFE), one of America’s premier, privately held theme-park operators. Instead, I would be “John... View Details
- 02 Dec 2019
- News
Supporting the School as a Student and Young Alumna
Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy and operations. It’s a passion... View Details
Joshua Yguado
Josh Yguado is the CEO and Cofounder of Jam City, one of the most successful mobile entertainment companies in the world with more than a billion game downloads and 20 million monthly users. Founded in 2010, Jam City is an international... View Details
- January 2008 (Revised March 2008)
- Case
Glass Egg Digital Media
Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
Godes, David B. "Glass Egg Digital Media." Harvard Business School Case 508-066, January 2008. (Revised March 2008.)
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- February 2007
- Case
Update: The Music Industry in 2006
By: John R. Wells and Elizabeth Raabe
The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details
Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry
Wells, John R., and Elizabeth Raabe. "Update: The Music Industry in 2006." Harvard Business School Case 707-531, February 2007.
- August 2005 (Revised July 2014)
- Case
Can Bollywood Go Global?
By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details
Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India
Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
- 01 Oct 2002
- News
The World According to MTV
together” (Boston Globe, July 10, 2002). Meanwhile, back in the U.S.A., Brian Graden (MBA '89), already president of entertainment at MTV, took on the additional post of president of entertainment for VH1,... View Details
- February 2002 (Revised February 2002)
- Case
Roundabout Theatre Company, The (A)
Todd Haimes is the artistic director of the Roundabout, a nonprofit theatre. He must decide if he is willing to accept a large sponsorship from American Airlines and, in doing so, allow the airline to the name the Roundabout's new Broadway theatre. In making this... View Details
Keywords: Business or Company Management; Nonprofit Organizations; Decision Making; Financing and Loans; Theater Entertainment; Fine Arts Industry
Levy, Reynold, and Daniella Ballou. "Roundabout Theatre Company, The (A)." Harvard Business School Case 302-097, February 2002. (Revised February 2002.)
- August 1974 (Revised April 1983)
- Case
Peter Olafson (A)
By: John J. Gabarro
Describes the problems facing a recent MBA graduate in his job as general manager of a cable television company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
Keywords: Business Subsidiaries; Television Entertainment; Managerial Roles; Organizational Design; Problems and Challenges
Gabarro, John J. "Peter Olafson (A)." Harvard Business School Case 475-025, August 1974. (Revised April 1983.)
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details
Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.