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- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
electronics company Philips; the Danish pharmaceutical company Novo Nordisk; the Brazilian cosmetics company Natura; and the U.S.-based technology and aerospace company United Technologies all come to mind. All have done a very good job... View Details
Keywords: by Martha Lagace
- 07 Apr 2003
- Research & Ideas
XTV: Xerox’s Attempted Recovery From “Fumbling the Future”
called Uppercase; and the LiveBoard, a sophisticated workgroup interaction tool that was the basis for LiveWorks. The LiveBoard was a large electronic whiteboard with a sixty-seven-inch diagonal display that users could access or write on... View Details
Keywords: by Henry Chesbrough
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
forging strategic partnerships with targeted customers: dealers and end-use consumers. Partnering With Suppliers The success of many companies—retailers such as Sears, The Limited, and Wal-Mart; electronic companies such as... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details
Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Electronics Industry; Electronics Industry; Electronics Industry; United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- November 2019 (Revised April 2021)
- Case
United Technologies: Are the Parts Worth More Than the Whole?
By: Benjamin C. Esty and Daniel Fisher
After spending more than 50 years creating a diversified industrial conglomerate that Fortune magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details
Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Investment Funds; Value Creation; Electronics Industry; Electronics Industry; Electronics Industry; United States
Esty, Benjamin C., and Daniel Fisher. "United Technologies: Are the Parts Worth More Than the Whole?" Harvard Business School Case 220-018, November 2019. (Revised April 2021.)
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Electronics Industry; Electronics Industry; Electronics Industry; North and Central America; United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- 15 Nov 2006
- Research & Ideas
Lessons Not Learned About Innovation
money." What's the central message here? A: In 2002, Arrow Electronics attempted a new Internet venture, Arrow.com. The group was granted perks not given to others, and this did not go unnoticed by the sales group, which was already... View Details
Keywords: by Sean Silverthorne
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
that Al's research has moved from railroads to giant corporations and now to computers and consumer electronics underscores his eminent position as the historian of industries at the center of national interest in each era he studies. All... View Details
Keywords: by Jim Aisner
- 03 Oct 2012
- What Do You Think?
Can We Bring Back the “Industrial Commons” for Manufacturing?
skills, and engineering capabilities" resulting from the clustering of universities, suppliers, and manufacturers in industries such as biotechnology, electronic components, and semiconductors in which rapidly-developing innovations... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
Walmart "family"—employees, their families, and guests like me. Every effort was made to recognize individual effort. New products were introduced. Decisions under consideration were even discussed from the stage. The biggest display in the room was an View Details
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
interlinked economy. Nothing is perfect but there is no time-out that we sometimes wish we could call." At the same time, Tom Dolembo reminded us, "After many years in the digital race, I discovered it is just electrons and... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
the impact of price partitioning on the perception of value depends on the desirability of all parts of the deal offered. Q: The use of price partitioning in the market is on the increase. Why is this, and can you provide some examples? A: View Details
- 26 May 2015
- First Look
First Look: May 26
diseases, and seamlessly integrating Twine with a client organization's electronic medical record (EMR) system and information technology (IT) infrastructure. The need to solve these problems had become more pressing since Twine was named... View Details
Keywords: Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
inventors. Download the paper: http://www.hbs.edu/research/pdf/07-042.pdf Electronic Hierarchies and Electronic Heterarchies: Relationship-Specific Assets and the Governance of Interfirm IT Authors:Andrew... View Details
Keywords: Martha Lagace
- 20 Oct 2015
- First Look
October 20, 2015
Empirical Analysis of Mobile Money Agents in Africa By: Balasubramanian, Karthik, and David F. Drake Abstract—The use of electronic money transfer through cellular networks ("mobile money") is rapidly increasing in the... View Details
Keywords: Sean Silverthorne
- 06 Feb 2012
- Research & Ideas
Kodak: A Parable of American Competitiveness
line and realized that all the significant pieces used to make Kodak's digital cameras—lens, shutters, electronic screen displays—were manufactured far from the factory floor in Rochester, New York, largely because American companies had... View Details
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
agents over eight weeks to examine how differing types of guidance and training impact the agents' inventory management. We find agents who are trained in person and receive an explicit, personalized, daily text message recommendation of how much View Details
Keywords: Dina Gerdeman
- 16 May 2005
- Research & Ideas
Confronting the Reality of Web Services
format and expect the date to be the first field in any electronic purchase order it receives. Before any systems integration can take place, these dissimilarities need to be resolved. There is no magic bullet in the Web services toolkit... View Details
Keywords: by Sara Grant
- 12 Oct 1999
- Research & Ideas
Bright Ideas: The Creative Power of Groups
electronic equipment, the company had all the Generation Xers in a brainstorming group don gloves to make them more aware of the effects of reduced dexterity. After a collection of new ideas has been laid out on the table, the desire to... View Details
Keywords: by Laurie Joan Aron
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
by high levels of ambition and values or leadership behaviors at companies." Johnny added, "Neuromanagement will be based on electronic testing however it will not detect 'will-power.' It is our will that determines how... View Details
Keywords: by James Heskett