Customer Power - Publications - Faculty & Research

15 Jul 2014
First Look

First Look: July 15

of inter-organizational relationships. In contrast, we build on research emphasizing potential drawbacks to examine how competitive exposure, enabled by powerful intermediaries, can inhibit innovation. We develop the concept of... View Details

Keywords: Carmen Nobel

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Rock 100: The Summit - Entrepreneurship

Chasm , Geoffrey Moore Customer Discovery and Validation for Entrepreneurs , Frank Cespedes Customer Visits for Entrepreneurs , Frank Cespedes Entrepreneurial Marketing : Learning from High-Potential... View Details

Fast Answer

Black Business Leaders and Entrepreneurship

Suggested Resources Consumer Lifestyle & Buying Power Granular data on income, purchasing power, and lifestyle of American consumers. American Incomes: Demographics of Who Has Money (book) Who we are: Blacks (book)... View Details

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Alumni-Authored Books | Baker Library

for creating winning brands , Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position. Wileman, Andrew: Retail power plays : from trading to brand leadership : strategies for... View Details

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and claim a disproportionate share of the value... View Details

Keywords: Carmen Nobel

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the multiple activities that determine... View Details

Keywords: by Michael Blanding

27 May 2009
First Look

First Look: May 27, 2009

long-run consumption and dividend growth should be highly persistent and predictable from stock prices. BKY's calibration does better in this respect by greatly increasing the persistence of volatility fluctuations and their impact on stock prices. This calibration... View Details

Keywords: Martha Lagace

16 Mar 2010
First Look

First Look: March 16

pricing mechanism, capitalism must have the administrative capability to regulate the behavior of economic actors within those markets and the political capability to redesign their institutions; regulation and the design of market frameworks require the visible hand... View Details

Keywords: Martha Lagace

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are displacing locally View Details

Keywords: by Martha Lagace

21 Dec 2010
First Look

First Look: December 21

the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details

Blog

Inside the Learning: How Faculty Prepare for Class

experience that engages everyone in the room in a powerful and memorable exploration of the topic, every time? Three Executive Education faculty members shared their secrets. WHAT KEY STEPS DO YOU TAKE JUST BEFORE THE START OF A NEW... View Details

13 Dec 2010
Research & Ideas

Managing the Support Staff Identity Crisis

tackled the identity issue when he helped General Electric revamp its marketing department, a process described in the October 2010 Harvard Business Review article Unleashing the Power of Marketing, in which Gulati and two GE marketing... View Details

Keywords: by Carmen Nobel

15 Dec 2024
News

Back at the Ranch

the closing day, Minden calls the guys over to the shade of the tack room porch. In front of a smattering of friends and family who’ve come out to honor them, Minden tells the graduates how proud he is of them and the work they’ve put in. One by one, they come forward... View Details

Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Agriculture

06 Dec 2021
News

Digitalization: The Key to the Future of HBS

the power of shared data, and what alumni can do to drive this vital change. How does HBS define “digital transformation”? Oftentimes, when people think about “transformation,” they think about complete change. But there is a mathematical... View Details

Keywords: April White

22 Feb 2022
News

March 2022 Alumni and Faculty Books

marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your View Details

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

tempered with great caution," says Chakravorti. "The entrepreneurs who can capture the limited resources have the potential to do well. Shortage and adversity are powerful stimuli for focusing the mind." At HBS, Chakravorti... View Details

Keywords: by Martha Lagace

01 Jun 2020
News

Post-Office

thought about this. For the asynchronous work, we’ve used our own SaaS product, Stack Overflow for Teams, which allows us to break down silos, store evergreen knowledge internally and share information on the latest products. Go-to-market, View Details

Keywords: Dan Morrell; Remote work; COVID-19; Management of Companies and Enterprises; Management

01 Sep 2015
News

Alumni and Faculty Books for September 2015

results—the “service trifecta”; (6) use technology to elevate the most important and eliminate the worst service jobs; (7) take steps to develop a core of customers who are “owners”; and (8) build agile service organizations that learn,... View Details

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Winners & Success Stories | New Venture Competition

Bluesolid Xavier Aubry, MBA 2001 Kimberly Lei, MBA 2001 Bluesolid (now Appear Networks) has created a software company focusing on WLAN and Bluetooth networks (the so-called WLAN hotspots). The company has gained 15 large corporate View Details

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, View Details

Keywords: Dina Gerdeman

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