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Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
they see the price before they see the product, or vice versa? Brain scans of shoppers tell the tale. Name Your Price. Really. Is it worthwhile for retailers to experiment with "pay what you want" pricing? Here is the surprising logic behind how much View Details
- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
are highly valued; social media is favored by many. There is also a desire to see the alumni database further leveraged. Alumni want customized email communications from the School. They would also like more assistance in navigating the... View Details
- 01 Mar 2012
- News
She’s Got Your Back
Hicks Photo courtesy Angie's List What Angie's List Knows About Customer Reviews Main article: Where Innovation Rules Talk about a pain point. Shoddy roofing leads to leaking, causing your ceiling to fall in and damage the kitchen. Now... View Details
- 16 Dec 2014
- First Look
First Look: December 16
money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in behavioral decision research where people... View Details
Keywords: Sean Silverthorne
- 08 May 2006
- Research & Ideas
The Cost of Cutting in Line
No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2009
- News
E Ink’s Wild Ride
fundamental behavior — how they read. Eager to earn its first revenues, E Ink searched to find a customer that could use an early form of the technology. In 1999, JCPenney placed an order for four displays... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
smarter Apply design thinking and creative problem-solving principles to generate new ideas, enhance team performance, and innovate collaboratively Gain frameworks, tools, and customer engagement techniques to enhance your organization’s... View Details
- 04 Nov 2019
- News
A Home for Startups
age groups, because they all want to come and collaborate. Younger people can learn from the experiences of the older people and vice versa. “I think one thing that I took away from my business school experience was customer-centricity––to rally create a product that... View Details
Keywords: work space
- 01 Dec 2013
- News
Curing Health Care
of environmental toxins are powerful, still somewhat mysterious influences on our health. Simple tests that make those tendencies more transparent will result in basic behavioral changes and healthier lives overall. "Things are about to... View Details
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
ever-changing regulations and policies.” “Complexity was high,” especially early on, one CEO noted, adding: “It was not easy to keep up with [changing regulations and new policies].” Customer behavior also... View Details
- 01 Jun 2013
- News
School of Hard Knocks
engagement were more than three times as profitable as firms with average engagement. Fostering a diverse culture is the right thing for a firm to do; it can also lead to a stronger bottom line, especially in today's world where virtually every company serves a diverse... View Details
- February 2000 (Revised April 2001)
- Case
CNET 2000
By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
- Blog
Inside the Learning: How Faculty Prepare for Class
experience that engages everyone in the room in a powerful and memorable exploration of the topic, every time? Three Executive Education faculty members shared their secrets. WHAT KEY STEPS DO YOU TAKE JUST BEFORE THE START OF A NEW PROGRAM SESSION? John Beshears (JB)... View Details
- 01 Dec 2003
- News
Selling Digital Privacy
marketing companies to sell it. Consumers, he asserts, have much to gain — be it money, price discounts, better customer service, or products tailored specifically to their needs. In the current system, information that is gathered about... View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2008
- News
Business Plan Contest Winners
representative on a five-person team that put together EyeViewDigital.com, an up-and-running firm that enables communications between businesses and customers through cutting-edge video technology. View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
diverse units, employees, and constituencies. In this chapter, we describe how effective leaders customize their organization's measurement and management system to partner with their employees for strategy implementation. We also discuss... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Jun 2025
- News
Venture: A Welcome Assist
Illustration: Chris Gash Illustration: Chris Gash The internet grew up inordinately fast. It all happened so quickly, in fact, that it blew right by the accessibility guidelines that would’ve made digital tools available to everyone, regardless of their age or ability,... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
hundred customers with more casual relationships with an organization. A series of case studies is presented to illustrate ways in which organizations measure, create, sustain, and build ownership behaviors... View Details
Keywords: Martha Lagace
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
research , Buell and Norton had experimented with customer satisfaction in travel and dating websites. They found that when these sites visually showed the effort being exerted by the site during searches or transactions, View Details
Keywords: by Michael Blanding