Publications

April 2021 (Revised August 2024)
Case

The Turnaround at Ford Motor Company

By: Amy C. Edmondson and Olivia Jung

This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated... View Details

Keywords: Turnaround; Transformation; Restructuring; Organizational Culture; Leading Change; Performance Improvement; Auto Industry; North America

June 2000 (Revised October 2017)
Case

IDEO

By: Stefan Thomke and Ashok Nimgade

Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details

Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware

December 1998
Supplement

An Interview with Zhang Ruimin, CEO, Haier Group, Video

By: Lynn S. Paine and Jennifer Benqing

Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China

October 1989
Case

Dennis Hightower and the Walt Disney Co. in Europe

Describes the initial entry challenges faced by Dennis Hightower after being assigned the task to revitalize and reposition Walt Disney Co. of Europe in preparation for 1992. Allows students to consider the challenges of cultural heterogeneity, Disney traditions, and... View Details

Keywords: Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Entertainment and Recreation Industry; United States; Europe

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

January 1982 (Revised July 2007)
Case

Kirk Stone (A)

Kirk Stone ran into an organization "land mine" when he joined the company. The teaching objective is to understand better how Kirk could have anticipated the company culture and other realities. View Details

Keywords: Values and Beliefs; Organizational Culture; Personal Development and Career; Planning

Find at Harvard

2015
Working Paper

The Challenges and Enhancing Opportunities of Global Project Management: Evidence from Chinese and Dutch Cross-Cultural Project Management

By: Ying Zhang, Christopher Marquis, Sergey Filippov, Henk-Jan Haasnoot and Martijn van der Steen

This study investigates the role of national and organisational culture in day-to-day activities of multinational project teams, specifically focusing on differences between Chinese and Dutch project managers. We rely on fieldwork observation and interviews with... View Details

Keywords: Management; Organizational Culture; Projects; Cross-Cultural and Cross-Border Issues; China; Netherlands

SSRN

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March 2001 (Revised September 2002)
Case

Merck Latin America (A)

By: Michael Beer and James Weber

Introduces Grey Warner, the vice president of Merck's Latin America region, and his efforts to improve the organizational effectiveness of the region and to introduce a more global business culture and values. Discusses Merck's ethics and values, its Latin American... View Details

Keywords: Organizational Culture; Ethics; Business Processes; Strategic Planning; Change Management; Values and Beliefs; Globalized Firms and Management; Employee Relationship Management; Business Strategy; Government and Politics; Economy; Pharmaceutical Industry; Latin America

2008
Working Paper

Etiquette and Process Puzzles of Negotiating Business in China: A Questionnaire

By: James K. Sebenius and Cheng (Jason) Qian

Cultural differences can affect negotiations in many ways, from influencing the basic motivations and perceptions of the players to guiding the surface aspects, such as etiquette, protocol, and process, of business interactions. Navigating the challenges of these... View Details

Keywords: Decision Making; Cross-Cultural and Cross-Border Issues; Governance; Questionnaires; Negotiation Process; Behavior; China

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March 2000 (Revised July 2001)
Case

Microsoft: Competing on Talent (A)

By: Christopher A. Bartlett and Meg Wozny

Describes the evolution of Microsoft's human-resource philosophies, policies, and practices and how they used as a core of the company's competitive advantage. In particular, the focus is on how Microsoft tried to retain its ability to recruit, develop, motivate, and... View Details

Keywords: Human Resources; Retention; Recruitment; Competitive Advantage; Motivation and Incentives; Business Startups; Talent and Talent Management

We examine the link between corporations and community by showing how corporate density interacts with the local social and cultural infrastructure to affect the growth and decline of the number of local nonprofits between 1987 and 2002. We focus on two... View Details

25 Apr 2014
Video

Andrew Tisch - Making A Difference

Helmy Abouleish

Keywords: Agriculture

14 Nov 2011
Working Paper Summaries

The Impact of Corporate Sustainability on Organizational Process and Performance

Keywords: by Robert G. Eccles, Ioannis Ioannou & George Serafeim; Accounting

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

November–December 2020
Article

Getting Serious About Diversity: Enough Already with the Business Case

By: Robin Ely and David A. Thomas

Leaders may mean well when they tout the economic payoffs of hiring more women and people of color, but there is no research support for the notion that diversifying the workforce automatically improves a company’s performance. This article critiques the popular... View Details

Keywords: Diversity; Organizational Culture; Organizational Structure; Change; Trust