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  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014 Journal of View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products
  • 16 Dec 2015
  • Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

believe that with all of these positive cognitive effects, you might also get benefits for decision making,” says Karmarkar, who conducted the research with UMass Amherst psychology professor Rebecca Spencer and Stanford Graduate School... View Details
Keywords: by Michael Blanding; Retail
  • March 2013
  • Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
Keywords: Entrepreneurship; Decision Making; Product Development; Consumer Products Industry; Consumer Products Industry
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  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth communications. We asked the researchers... View Details
Keywords: by Sean Silverthorne
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

outside opportunities in the labor market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52495 March 2017 Review of Industrial Organization Challenges for Empirical Research on RPM By: MacKay, Alexander J., and David A.... View Details
  • 12 Nov 2013
  • First Look

First Look: November 12

  Publications November 2013 Journal of Consumer Research The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • 20 Sep 2011
  • First Look

First Look: September 20

more likely to involve collaboration across locations, particularly with inventors from the firm's primary R&D site. Our results suggest that R&D dynamics in clusters are heavily influenced by multi-location firms with innovative links across locations and that... View Details
Keywords: Sean Silverthorne
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

individual. Of course it does. But it also depends on creative thinking as a skill that involves qualities such as the propensity to take risks and to turn a problem on its head to get a new perspective. That can be learned." “Our View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

votes receive relatively little media attention yet may foster investor risk perceptions. This research presents a multifaceted view of activists and their tactics and suggests that this approach in examining activists and their tactics... View Details
Keywords: Sean Silverthorne
  • December 2008
  • Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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  • Web

Great American Business Leaders of the 20th Century - Leadership

connectivity Cloning, stem cell research DVDs Influence: Medium 1900 19 Progressivism The Jungle sparks food and work safety movement Influence: Low 10 1910 19 Sedition Act Prohibition begins Red Scare Race riots Influence: Medium-High 20... View Details
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 17 Sep 2001
  • Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details
Keywords: by Martha Lagace
  • 22 Sep 2020
  • Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

Entrepreneurial success may depend on more than a great idea, plenty of connections, and financial backing, new research suggests. The entrepreneur’s job security may also play a significant role. Uncertain job prospects, such as those... View Details
Keywords: by Sean Silverthorne
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

fact, Harvard University research suggests that reopening restaurants last spring, shortly after the pandemic’s first wave, may have led some people to assume that eating out was safe—despite the now-documented links between indoor dining... View Details
Keywords: by Danielle Kost; Food & Beverage
  • 2013
  • Working Paper

Competing Ad Auctions

By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee
We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details
Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition
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  • August 2019
  • Case

The Allstate Corporation, 2019

By: John R. Wells and Benjamin Weinstock
In July 2019, Allstate, the United States’ number-three property and casualty (P/C) insurer, released its second-quarter earnings, which reported first-half revenues of $22.1 billion, up 11.4% year-over-year. Shareholders cheered the top-line growth, but P/C premiums... View Details
Keywords: Insurance Companies; Strategic Analysis; Strategic Change; Insurance; Strategy; Strategic Planning; Organizational Change and Adaptation; Competitive Strategy; Insurance Industry; North America
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  • 02 Jan 2007
  • Research & Ideas

Most Popular Articles of 2006

anything having to do with globalization. But in 2006, some new areas of HBS faculty research began to emerge that also struck a chord with readers. These included the business of open source, how network effects impact everything from... View Details
Keywords: by Sean Silverthorne
  • 26 Feb 2018
  • Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

research shows that in the 10 cities with the largest Airbnb market share in the US, the entry of Airbnb resulted in 1.3 percent fewer hotel nights booked and a 1.5 percent loss in hotel revenue. The paper, The Welfare Effects of Peer... View Details
Keywords: by Dina Gerdeman; Travel