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- 06 Apr 2010
- First Look
First Look: April 6
low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its business model. We consider... View Details
Keywords: Martha Lagace
- 16 Sep 2014
- First Look
First Look: September 16
lower than expected revenues and earnings for the second quarter of 2012. In response to the announcement, its stock price fell 29% (its stock price had fallen from $77 to $11 in the past 18 months). The... View Details
Keywords: Sean Silverthorne
- 15 Jul 2008
- First Look
First Look: July 15, 2008
pertinent to each step in the industry analysis process. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708481 Index Options Harvard Business School Note 208-119 The goal of this simulation is to... View Details
Keywords: Martha Lagace
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, and Uma R. Karmarkar Abstract—While services already... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
theoretical model that looks beyond its idiosyncratic elements. Looking at prices alone is insufficient to look at the relative viability of globally standardized vs. locally customized products.— Pankaj Ghemawat The case concerns STAR... View Details
Keywords: by Martha Lagace
- 16 Mar 2010
- First Look
First Look: March 16
and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which from its origins in Britain and the Netherlands has become a worldwide manufacturer of fast-moving View Details
Keywords: Martha Lagace
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details
Keywords: by John S. Rosenberg
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
it is often one of the hardest. Pricing decisions require managers to understand how sensitive consumer demand is to changes in price. This requires constructing and interpreting a demand curve to understand... View Details
Keywords: by Sarah Jane Gilbert
- 10 Nov 2003
- Research & Ideas
The Hard Numbers on Social Investments
the Domini Index (investments in socially responsible mutual funds) realized a 13 percent return, and the S&P 500 returned 11 percent. The average returns of traditional angel investing are hard to determine given the fragmented... View Details
Keywords: by Manda Salls
- 25 Nov 2014
- First Look
First Look: November 25
the nature of technological discovery. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/15-038_54e189cf-0289-4cfc-b0da-e29552016f3b.pdf Seesaws and Social Security Benefits Indexing By: Weinzierl, Matthew... View Details
Keywords: Carmen Nobel
- 26 Jul 2004
- Research & Ideas
A Better Way to Negotiate: Backward
technical and management team members. Now running desperately low on cash, Perlman had to contend with many potential deal partners, including VCs, angels, and industrial partners (as potential sources of cash); consumer electronics... View Details
Keywords: by James K. Sebenius
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests that broker incentives are responsible... View Details
Keywords: Dina Gerdeman
- 20 Feb 2008
- First Look
First Look: February 20, 2008
download available at this time. Behavioral Aspects of Price Setting, and Their Policy Implications Author:Julio J. Rotemberg Abstract This paper starts by discussing consumers' cognitive and emotional reaction to posted prices.... View Details
Keywords: Martha Lagace
- 12 Mar 2007
- Research & Ideas
The New Real Estate
relative to all asset classes have been enormous. Let's take a moment on this last point, high returns relative to other investments. The public real estate markets as recorded by the Dow Jones Wilshire Real Estate Securities index for... View Details
- 22 Apr 2014
- First Look
First Look: April 22
http://www.hbs.edu/faculty/Publication%20Files/cps-smart%20money%202013%20august_d4fb3555-e078-415a-8b20-aa50dc878205.pdf August 2013 American Economic Review: Papers and Proceedings Dynamics of Demand for Index Insurance: Evidence from a... View Details
Keywords: Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
parameters, which must be learned from sales data. In the presence of these unknown demand parameters, the retailer faces a tradeoff commonly referred to as the exploration-exploitation tradeoff. Towards the beginning of the selling season, the retailer may offer... View Details
Keywords: Carmen Nobel
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
that stands between the consumer and the provider. You don't see this problem in food service - where restaurants pile on needless amounts of food just to charge for more of it. If customers don't like being charged needlessly, they will... View Details
Keywords: by Sean Silverthorne
- 06 Apr 2016
- What Do You Think?
As Tim Cook, How Would You Tackle Apple's Next Challenge?
issue for only a tiny fraction of the population of potential Apple customers.” As Guy put it, “I think consumers assume a certain level of security will be in the product--probably no better or worse than other products in the class.”... View Details
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
5.6 billion people—by 2050), but consume 60-80 percent of the world's annual energy usage. Vast amounts of natural resources are also used each year in building new cities and expanding existing ones through real estate development and... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details