Publications

SSRN

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January 1990 (Revised February 1993)
Case

Selling Durable Goods

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details

Keywords: Price; Consumer Behavior; Monopoly

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

November 23, 2022
Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca

Keywords: Consumer Behavior; E-commerce; Price

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Fast Answer

Challenges and Opportunities in the Restaurant Industry

Resources Company Analysis and Financing Company profiles on project sponsors Financial fundamentals for valuation Executive bios Size of organization, i.e., number of employees, revenue View Details

Forthcoming
Article

Estimating Models of Supply and Demand: Instruments and Covariance Restrictions

By: Alexander MacKay and Nathan H. Miller

We consider the identification of empirical models of supply and demand with imperfect competition. We show that a restriction on the covariance between unobserved demand and cost shocks can resolve endogeneity and identify the price parameter. We demonstrate how to... View Details

Keywords: Demand Estimation; Identification; Endogeneity Bias; Covariance Restrictions; Ordinary Least Squares; Instrumental Variables; Price; Demand and Consumers; Competition

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2021
Working Paper

The Health Costs of Cost-Sharing

By: Amitabh Chandra, Evan Flack and Ziad Obermeyer

We use the design of Medicare’s prescription drug benefit program to demonstrate three facts about the health consequences of cost-sharing. First, we show that an as-if-random increase of 33.6% in out-of-pocket price (11.0 percentage points (p.p.) change in... View Details

Keywords: Cost-sharing; Impact; Health Care and Treatment; Insurance; Health; Consumer Behavior

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01 Jun 2013
News

Leadership Fellows

Kennedy, Consumer Financial Protection Bureau; Christopher Daniels, US Department of Education; Aaron Anderson, City of Sacramento Mayor's Office; Emily Rasmussen, Lincoln Center for the Performing Arts; Dileepan Siva, Endeavor Global;... View Details

22 Aug 2016
News

The Future of GE

consumer businesses we were in. We’ve exited plastics and things like that. In the last 15 years, we’re one of the few leadership teams in history that’s sold $100 billion in businesses and bought $100 billion worth of businesses.” This... View Details

September–October 2020
Article

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta

Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details

Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit

SSRN

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03 Apr 2019
Book

Fintech's Game-Changing Opportunities for Small Business

agencies overseeing banks and lending, yet issues relevant to small-business lending—such as disclosure rules—have often fallen through the cracks. For example, if you are a consumer and you buy a truck, all costs and View Details

Keywords: by Martha Lagace; Banking; Financial Services

November 2001 (Revised December 2003)
Case

Whirlpool Europe

By: Richard S. Ruback, Sudhakar Balachandran and Aldo Sesia

This case presents a capital budgeting problem. Whirlpool Europe is evaluating an investment in an enterprise resource planning (ERP) system that would reorganize the information flow throughout the company. Students derive the cash flows from working capital, sales,... View Details

Keywords: Working Capital; Cash Flow; Investment; Capital Budgeting; Consumer Products Industry; Europe

Profile

Rachel Honeth

the direct managers with entrepreneurial mindsets – the ones who were doing well and moving up – were HBS alumnae." Inspired, and eager to learn skills she hadn't acquired as a journalist, Rachel applied to HBS. To catch up on View Details

June 2009
Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details

Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence

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12 Mar 2007
Research & Ideas

The New Real Estate

diversification and reduce risk. This is the new world of real estate finance which, as my friend Harvard Business School professor Andre Perold will argue, is just catching up with everyone else. Sustainable Development Sustainable... View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

2010
Chapter

The Impact of Employer Matching on Savings Plan Participation under Automatic Enrollment

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

Existing research has documented the large impact that automatic enrollment has on savings plan participation. All the companies examined in these studies, however, have combined automatic enrollment with an employer match. This raises a question about how effective... View Details

Keywords: Motivation and Incentives; Consumer Behavior; Personal Finance; Investment Funds; Microeconomics; Compensation and Benefits

February 2010 (Revised October 2010)
Case

YouTube: Time to Charge Users?

By: Anita Elberse and Sunil Gupta

In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be... View Details

Keywords: Digital Marketing; Business Model; Cost; Profit; Revenue; Consumer Behavior; Internet and the Web; Motion Pictures and Video Industry

November–December 2020
Article

Lifting the Veil: The Benefits of Cost Transparency

By: Bhavya Mohan, Ryan W. Buell and Leslie K. John

Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details

Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior