Communication Intention and Meaning - Publications - Faculty & Research

01 Apr 2014
Research & Ideas

When Do Alliances Make Sense?

good for the investment projects it is pursuing, and the solo firm is probably particularly good for its projects." But just because a firm decides to form an alliance in one case and not in another... View Details

Keywords: by Michael Blanding; Energy; Utilities

06 Mar 2006
What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

hardware or software that filters communications or facilitates their monitoring to a government that is likely to use it for both purposes. For Yahoo and Google, among others, it gets even more complex. It... View Details

Keywords: by James Heskett; Technology

18 Sep 2000
Research & Ideas

Big Deals: Financing Large-Scale Investments

realizing that the demand isn't there. And if things go well, you can't expand capacity, which means there is limited upside potential," he continues. "As a result, companies can't take a portfolio... View Details

Keywords: by Julia Hanna

01 Aug 2019
What Do You Think?

Has the Twitter Age Left the Case Method Behind?

months to research and write. It requires hours of preparation for both student and instructor. Rarely can a complex case be discussed in less than the 80 to 120 minutes typically allowed for such activity.... View Details

Keywords: by James Heskett; Education

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

determinants of intermedia substitutability and complementarity. The first, audience addressability, is the ability of a selected medium to reach an advertiser's target audience efficiently. The second determinant, audience control,... View Details

Keywords: by Peter K. Jacobs; Advertising

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

viewing everyone as a customer, you fundamentally change the nature of the value proposition that exists between you and the entities with whom you interact."2 This theme is echoed in another recent book, Everyone Is a Customer:... View Details

Keywords: by Robert Simons

16 May 2005
Research & Ideas

Confronting the Reality of Web Services

communication exchanges, are not going to happen unless managers better integrate common standards. McAfee studied IBM's B2B midrange ordering system and interviewed key players to find out what worked View Details

Keywords: by Sara Grant

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

perspective, and helps stimulate ideas and connections that I wouldn’t have otherwise encountered. Three books on the meaning of dignity and loss... View Details

Keywords: by Carmen Nobel; Information; Publishing

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