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Show Results For
- All HBS Web
(1,359)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 01 Mar 2010
- News
Students Assist Needy Family
A Boston family threatened with homelessness got a financial lift from more than seventy HBS students just before Thanksgiving. In response to an e-mail campaign launched by roommates Grace Simmons and Jennifer Kelm (both HBS ’10), their... View Details
- April 27, 2009
- Article
Fraud in Online Advertising
By: Benjamin Edelman
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is... View Details
Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value
Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).
- 01 Apr 2016
- News
In the Spotlight: John Paulson (MBA 1980)
- 01 Mar 2017
- News
Nurturing Emerging Scholars and Leaders
Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the School and across Harvard,”... View Details
- Web
Films & TV | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 01 Sep 2010
- News
Fair Trade
over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its advertising View Details
- 21 Jul 2015
- News
James Rothenberg dies at 69
- 01 Aug 2014
- News
Participation Guys
Leading the Section C effort for the Class of 1983’s 30th Reunion campaign, John Davenport and John Sternfield took a simple approach to reach 100 percent section participation for an unprecedented third reunion in a row. “We were the participation guys, and all we... View Details
- 26 Mar 2015
- News
Improving the environment through green spaces and commercial buildings
incredibly underrated place in terms of its built environment,” he says. “There’s a lot of phenomenal civic and cultural and event spaces and beautiful landscapes that outsiders just aren’t aware of.” The Partnership has just finished a $53 million capital View Details
- 01 Dec 2011
- News
The Personal Touch
Class of 1984 and beyond. Alex Timken (MBA ’96) Alex Timken has led all three Class of 1996 Reunion Campaigns, including its recently completed 15th Reunion record-breaker. That campaign raised more than $3 million, with Timken’s Section... View Details
Keywords: reunion
- April 2011
- Teaching Note
Neck & Neck: Leveraging the Club Neck Information (TN)
Teaching Note for 111112. View Details
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull advertising View Details
Keywords: by John Quelch
- Web
Research Links | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 01 Dec 2004
- News
HBS to Release 2004 Annual Report
exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts from the ongoing $500 million... View Details
- 07 Aug 2012
- News
A Novel Approach
to know the answer!' And you could tell that his wheels were turning. He's always looking for new kernels of ideas, and he gets them from everywhere, which is cool," recalls Lyle, who rejoined BCG after graduation. Emmanuel Coque (MBA 2012), Lyle's Section J Class Gift... View Details
Bowman Gray
Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
Keywords: Food & Tobacco
Peter H. Coors
Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly... View Details
Keywords: Food & Tobacco
- 17 Apr 2014
- News
A Family Investment
Murat Özyeg in (MBA 2003) always knew that eventually he would join the Fiba Group, the investment firm he watched his father, Hüsnü Özyeg in (MBA 1969), build in the 1980s. He was also aware that education would be key to his ability to successfully contribute to the... View Details
- 23 Jun 2014
- News
Freedom to Explore
Although Sherry L. Coutu (MBA 1993) now works as an angel investor in Cambridge, England, some 3,000 miles from Boston, Harvard Business School remains close to her heart. “The words of my professors and my classmates are part of my life every day, and I’m certainly... View Details
William Bernbach
Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with successful national campaigns for... View Details
Keywords: Services