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  • All HBS Web  (1,359)
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    • News  (520)
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Show Results For

  • All HBS Web  (1,359)
    • People  (1)
    • News  (520)
    • Research  (684)
    • Events  (3)
    • Multimedia  (27)
  • Faculty Publications  (408)
← Page 40 of 1,359 Results →
  • 01 Mar 2010
  • News

Students Assist Needy Family

A Boston family threatened with homelessness got a financial lift from more than seventy HBS students just before Thanksgiving. In response to an e-mail campaign launched by roommates Grace Simmons and Jennifer Kelm (both HBS ’10), their... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
  • April 27, 2009
  • Article

Fraud in Online Advertising

By: Benjamin Edelman
At first glance, online advertising seems to be as measurable a medium as any ever invented. Advertisers can count how many times an ad was sent, then measure sales—yielding an analysis that seems to report the value of an online ad campaign. But the reality is... View Details
Keywords: Advertising Campaigns; Online Advertising; Crime and Corruption; Measurement and Metrics; Value
Citation
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Edelman, Benjamin. "Fraud in Online Advertising." Business Standard (April 27, 2009).
  • 01 Apr 2016
  • News

In the Spotlight: John Paulson (MBA 1980)

Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • 01 Mar 2017
  • News

Nurturing Emerging Scholars and Leaders

Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the School and across Harvard,”... View Details
  • Web

Films & TV | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
  • 01 Sep 2010
  • News

Fair Trade

over the years. The importance of women as consumers, in particular, has led to a long-standing critique of the industry as an instrument for the oppression of women by men (and their corporations). Feminist writers have regularly blamed its advertising View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 21 Jul 2015
  • News

James Rothenberg dies at 69

Keywords: Securities, Commodities, and Other Financial Investments; Finance
  • 01 Aug 2014
  • News

Participation Guys

Leading the Section C effort for the Class of 1983’s 30th Reunion campaign, John Davenport and John Sternfield took a simple approach to reach 100 percent section participation for an unprecedented third reunion in a row. “We were the participation guys, and all we... View Details
  • 26 Mar 2015
  • News

Improving the environment through green spaces and commercial buildings

incredibly underrated place in terms of its built environment,” he says. “There’s a lot of phenomenal civic and cultural and event spaces and beautiful landscapes that outsiders just aren’t aware of.” The Partnership has just finished a $53 million capital View Details
  • 01 Dec 2011
  • News

The Personal Touch

Class of 1984 and beyond. Alex Timken (MBA ’96) Alex Timken has led all three Class of 1996 Reunion Campaigns, including its recently completed 15th Reunion record-breaker. That campaign raised more than $3 million, with Timken’s Section... View Details
Keywords: reunion
  • April 2011
  • Teaching Note

Neck & Neck: Leveraging the Club Neck Information (TN)

Teaching Note for 111112. View Details
Keywords: Budgets and Budgeting; Knowledge Use and Leverage; Profit; Planning; Advertising Campaigns; Mathematical Methods; Apparel and Accessories Industry; Retail Industry
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Martinez-Jerez, Francisco de Asis, Jasmijn Bol, and Christopher Ittner. "Neck & Neck: Leveraging the Club Neck Information (TN)." Harvard Business School Teaching Note 111-112, April 2011.
  • 06 Apr 2009
  • Research & Ideas

Cheers to the American Consumer

needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull advertising View Details
Keywords: by John Quelch
  • Web

Research Links | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
  • 01 Dec 2004
  • News

HBS to Release 2004 Annual Report

exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts from the ongoing $500 million... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 07 Aug 2012
  • News

A Novel Approach

to know the answer!' And you could tell that his wheels were turning. He's always looking for new kernels of ideas, and he gets them from everywhere, which is cool," recalls Lyle, who rejoined BCG after graduation. Emmanuel Coque (MBA 2012), Lyle's Section J Class Gift... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance

    Bowman Gray

    Gray developed the famous advertising slogan for Camel cigarettes: “I’d walk a mile for a Camel.” An early radio advertiser, Gray sponsored the Camel Pleasure Hour in the 1930s. Gray led the campaign against Lucky Strike, which vied with... View Details
    Keywords: Food & Tobacco

      Peter H. Coors

      Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly... View Details
      Keywords: Food & Tobacco
      • 17 Apr 2014
      • News

      A Family Investment

      Murat Özyeg in (MBA 2003) always knew that eventually he would join the Fiba Group, the investment firm he watched his father, Hüsnü Özyeg in (MBA 1969), build in the 1980s. He was also aware that education would be key to his ability to successfully contribute to the... View Details
      • 23 Jun 2014
      • News

      Freedom to Explore

      Although Sherry L. Coutu (MBA 1993) now works as an angel investor in Cambridge, England, some 3,000 miles from Boston, Harvard Business School remains close to her heart. “The words of my professors and my classmates are part of my life every day, and I’m certainly... View Details

        William Bernbach

        Bernbach catapulted the Doyle Dane Bernbach advertising agency into national prominence with innovative and creative campaigns. Doyle Dane Bernbach broke into the front ranks of advertising agencies with successful national campaigns for... View Details
        Keywords: Services
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