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  • 10 Mar 2021
  • News

In My Humble Opinion: A Timely Tension

was an ad for Black Friday 2011 that featured an unusual entreaty: Don’t buy this jacket. The effort encouraged people to keep their gear in use for longer and repair it when required, supported by 35 Patagonia repair centers around the world. The company’s new Buy... View Details
Keywords: April White
  • 01 Mar 2013
  • News

Commitment to Leadership

special, and she says it's one of the main reasons alumni should support the School every year—not just during reunion years. Katzke has shown her passion for HBS by participating each year in a letter-writing campaign to classmates... View Details

    Daniel F. Gerber

    Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber... View Details
    Keywords: Food & Tobacco
    • Portrait Project

    Linda Li

    It was the 2012 presidential campaign season. I had been knocking on doors of apartment units and mobile homes, on metal screens, wooden boards, cracked glass, and picket fences. Women and men, students and the elderly, English-speaking... View Details
    • September 1988 (Revised October 1992)
    • Case

    Suzuki Samurai

    By: John A. Quelch
    Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
    Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
    Related
    • 06 May 2014
    • Blog Post

    What is #LifeatHBS really like?

    established organizations or companies they will found. But beyond their careers visions, what is it really like to be a student at HBS? Our colleagues over at @HarvardHBS launched a campaign to help demonstrate what #LifeAtHBS is like... View Details
    • 01 Dec 2022
    • News

    Research Brief: Pocket Change

    Illustration by Jim Frazier Women and ethnic minorities donate small amounts of money to political candidates in ways that have helped to democratize the American electoral process, suggests Associate Professor Vincent Pons. In his “Small View Details
    Keywords: Jill Radsken
    • 01 Dec 2003
    • News

    Christine Fairchild to Head External Relations

    “I am thrilled to have this opportunity to broaden my work with alumni.” She noted that her two major tasks involve “following through on the momentum of the current capital campaign and continuing to engage our alumni on multiple levels.... View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services

      Thomas J. Burrell

      Burrell created his agency to capitalize on the untapped potential of the black market in America, and in the process, he became a pioneer of target marketing and built the largest black-owned advertising agency in the United States. He developed breakthrough... View Details
      Keywords: Services
      • Web

      Lessons in Economics | Baker Library | Bloomberg Center | Harvard Business School

      Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
      • 01 Jun 2014
      • News

      Taking the Lead in Support of HBS

      "When it comes to innovative business education, HBS leads the way. I contribute on a regular basis because it's important to me that the School continues on that path." —Andrew Hauptman (MBA 1995) Chairman, Andell, Inc.; Owner and Chairman, Major League Soccer's... View Details
      Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance

        Gordon M. Bethune

        When Bethune took over Continental, the company was nearly out of cash, there was conflict between employees and management, and the airline ranked last in customer satisfaction. Bethune initiated a market research campaign to determine... View Details
        Keywords: Transportation
        • 01 Dec 1999
        • News

        African-American Alumni Conference Considers Success and the Bottom Line

        Struggles, Medtronic, Morgan Stanley Dean Witter, Shell, and Sun Microsystems. A portion of the conference proceeds will benefit HBS community initiatives such as the campaign to fund a chair honoring H. Naylor Fitzhugh (MBA '33) and the... View Details
        Keywords: Mary Ellen Gardner
        • 25 Aug 2014
        • News

        Gerald Chertavian, MBA 1992

        Founder and CEO, Year Up Download Gerald Chertavian profile Return to Alumni Achievement Awards main page TIMELINE 1965 Born, Lowell, Massachusetts 1987 Earns BA, Economics, Bowdoin College 1987 Joins Chemical Bank 1992 Earns MBA 1993 Cofounds Conduit Communications... View Details
        Keywords: Susan Young
        • 01 Sep 2017
        • News

        Opening Doors

        Lavine Family Makes Record-Breaking Gift for Fellowships “We do not believe that intellect is distributed based on income.” —Jeannie Lavine (MBA 1992) “We do not believe that intellect is distributed based on income.” —Jeannie Lavine (MBA 1992) Jonathan S. Lavine and... View Details
        Keywords: Colleges, Universities, and Professional Schools; Educational Services
        • 05 Jun 2014
        • News

        Gift to Fund Campus Convening Center

        Keywords: Educational Services
        • Web

        Films & TV | Baker Library | Bloomberg Center | Harvard Business School

        Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
        • March 2016 (Revised February 2023)
        • Teaching Note

        Advertising Experiments at RestaurantGrades

        By: Michael Luca, Weijia Dai and Hyunjin Kim
        Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
        Keywords: Advertising Campaigns; Marketing; Digital Marketing; Analysis; Performance Effectiveness
        Related
        • 01 Jun 2018
        • News

        The Importance of Philanthropy

        Thanks to the generosity of alumni and friends over many years, HBS is fortunate to have an endowment that provides a foundation of support for core priorities. However, contrary to popular belief, the endowment does not cover all our financial needs. Annual giving to... View Details
        • 04 Jan 2012
        • First Look

        First Look: January 4

        maximize joint industry profits. Download the paper: http://www.hbs.edu/research/pdf/12-045.pdf From Single Deals to Negotiation Campaigns Authors:David A. Lax and James K. Sebenius Abstract Negotiation scholars typically take the... View Details
        Keywords: Carmen Nobel