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Show Results For
- All HBS Web
(3,814)
- People (15)
- News (854)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,494)
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- 01 Oct 1998
- News
Tech Trekker
Corporation and led the creation of AltaVista Internet Software Inc., an Internet search and software subsidiary. In the first year alone, she grew AltaVista's popularity, View Details
Keywords: Marguerite Rigoglioso
- 09 May 2013
- News
Road Trip
Southeast states. (Fans recommend the Cold Mountain Winter Ale and award-winning Black Mocha Stout.) "Highland is well-known for its support of the Asheville community," notes Baker. "It's an especially interesting business because it's a... View Details
- 27 Mar 2019
- News
Life Is a Startup
the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment View Details
- 01 Jun 2020
- News
Inside Out
Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Healthy Buildings: How Indoor Spaces Drive Performance and Creativity Senior Lecturer John Macomber grew up working for the George B.H.... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students View Details
Keywords: Jennifer Gillespie
- 01 Dec 2009
- News
Robert Goodwin
finding solutions to complex challenges. If companies decide it is in their best interest to include humanitarian activities in their core branding and human capital strategies, the same business skills that... View Details
Keywords: Deborah Blagg; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Religious, Grantmaking, Civic, Professional, and Similar Organizations
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses... View Details
- 02 Oct 2015
- News
The ‘F’ Word
made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the... View Details
Keywords: Walt Disney Studios
- 01 Jun 1996
- News
Reinventing Marketing
advertising industry. Other important work is being done by four new assistant professors, including Narakesari Narayandas's study of long-term relationships between manufacturers and vendors, Susan M. Fournier's work on customers' View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
Hagemann. “It’s really about focusing on an industry that has for so long been allowed to use the planet as a bank that it will continue to borrow from and never pay back.” Consumer education is a long and... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, View Details
- 23 Oct 2019
- News
After the Storm
impact on the students right away. One being discipline, which is an area where some charter schools have received a lot of media attention, with this no-excuses brand of discipline, and the other being the... View Details
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China, India, View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Sep 2009
- News
E Ink’s Wild Ride
prices could be changed in real time, wirelessly, to pitch a particular brand or model. “There was this scary moment of telling the scientists, ‘Guess what? We’re going to use your brilliant invention to sell sneakers.’ But they got into... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
amplification, and net equity. “Its likeability doesn’t matter if these things aren’t in place,” adds Calkins, who also serves as a co-academic director of the Kellogg on Branding Executive Education... View Details
Keywords: Margie Kelley
- 10 Dec 2014
- News
Front-Row Seat
events (some held in conjunction with the Aspen Institute) build brand awareness and attract sponsorships, contributing just shy of 15 percent to the bottom line. Last year, TheAtlantic.com won a National... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Because global brands begin to create access to global income. And three, because they work with Andela and our model is distributed, they live View Details