Brands And Branding - Publications - Faculty & Research

10 Aug 2022
News

Skydeck Live: Stage Not Age

As you all know, they are the hipster brand for young people for eyeglasswear. They have a frictionless system. And it's really taken off. And then they began to realize that... View Details

13 Jun 2017
News

Church, Virginia, with his wife and three children, “They told me, ‘Oh sorry, we’ve closed.’ The upside was that my severance paid for a new company.” That company was the Delve Group, which focused on View Details

Keywords: Ralph Ranalli

07 Sep 2021
News

Skydeck Voices: For My Next Act

been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate... View Details

01 Sep 2022
News

Your Family, Your Work, Your Way

Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe... View Details

27 Mar 2019
News

Life Is a Startup

the undo key on? The ones that are hard to hit the undo key on are typically the ones that are going to turn into handcuffs for us. For instance, if you have a brand new job, don’t completely dive into the pool if you really don’t... View Details

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

mammoth charitable foundation created by the combined wealth of Bill and Melinda Gates and Warren Buffett. "We have evidence," Sorrell says, "that young consumers are more emotionally connected to View Details

01 Mar 2010
News

Money Matters

base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees View Details

Keywords: Roger Thompson; Finance

06 Dec 2021
News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of... View Details

Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance

01 Apr 1997
News

Facing the Music

assets to an even greater degree in the future," says Bond. "By creating major, multimedia release campaigns and using both traditional and alternative distribution channels, we'll be taking full advantage... View Details

Keywords: Marguerite Rigoglioso

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

sad state of affairs when we business people have a reputation for being really good at the hard core stuff and not great at the soft stuff. I also think it says that we should all be aware of the fact that Donald Trump has had a... View Details

01 Oct 1996
News

Leading In a New Era

as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets View Details

Keywords: Nancy O. Perry

01 Jun 2006
News

India Arrives

the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big View Details

Keywords: Julia Hanna

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details

Keywords: Margie Kelley

01 Feb 2000
News

Financial Services 24/7

so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in... View Details

Keywords: Susan Young

01 Oct 2000
News

Faculty Retirements

He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in... View Details

22 Feb 2022
News

Launch Codes

Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition... View Details

Keywords: Dan Morrell; illustrations by Alvaro Dominguez

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the... View Details

Keywords: Walt Disney Studios

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, View Details

Keywords: LEGO; Lego

02 Sep 2018
News

Havana Rising

startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared... View Details

Keywords: Dan Morrell; photographed by Eve North

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

testing and social distancing, plus the ongoing risks and progression of the hotspots,” says Streetman. Users can drill into case and fatality trajectories, track local... View Details

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