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  • 21 May 2007
  • Research & Ideas

Fixing the Marketing-CEO Disconnect

the past 10 years the mix of marketing skills needed by a company has radically changed, and many senior executives—specifically, those who have remained detached from the marketing discipline—have not kept pace. The changes View Details
Keywords: by Sean Silverthorne
  • 11 Jul 2011
  • Research & Ideas

Non-competes Push Talent Away

Several years ago, on his first day of work at a Boston-based speech-recognition software company, Matt Marx's new employer surprised him with a non-compete agreement. The terms stated that if Marx left the... View Details
Keywords: by Carmen Nobel; Technology
  • 31 Aug 2010
  • First Look

First Look: August 31

attention has been given to how managers can effectively allocate work across tasks and time to improve workers' performance. In this paper, we use the learning curve framework to investigate how productivity varies within task and View Details
Keywords: Sean Silverthorne
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

markets, these are the kinds of concerns you should think about when setting payment terms and dealing directly with suppliers. One tool to deter fraud: pay later. Edelman's new research on a major advertising affiliate View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 18 Nov 2021
  • Op-Ed

5 Principles for Scaling Change from IBM’s High School Innovation

scale, and you expect it to be sustainable, you've got to think about what the barriers are and build [from there], eliminating the barriers within the design of what you're doing. For example, there was a... View Details
Keywords: by Kristen Senz
  • 13 Apr 2010
  • First Look

First Look: April 13

case:http://cb.hbsp.harvard.edu/cb/product/910017-PDF-ENG Transforming ASUSTeK: Breaking from the Past Willy Shih, Ho Howard Yu, and Hung-Chang ChiuHarvard Business School Case 610-041 What happens when an original design manufacturer (ODM) firm tries to transform... View Details
Keywords: Martha Lagace
  • 16 Sep 2014
  • First Look

First Look: September 16

as an "international business" center. The country developed a large network of double-taxation treaties (including some of the most robust agreements with Russia and other ex-Soviet Republics)... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

key problem for organization design will be the management of distributed innovation in such dynamic ecosystems. Specifically, how should diverse entities be integrated into a coherent network that generates... View Details
Keywords: Sean Silverthorne
  • 13 May 2008
  • First Look

First Look: May 13, 2008

college. However, recent changes to the state's accountability system necessitated greater focus on helping Codman Academy students meet this graduation requirement. Codman Academy's founding, academic model, leadership, and partnerships (including its unique... View Details
Keywords: Martha Lagace
  • 23 Apr 2013
  • First Look

First Look: April 23

occupants with a temporary shared in-group that facilitates interaction. We develop and test these ideas in a multi-method field study of a hospital emergency department that... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

there is actually no systematic evidence on this subject. Given that dearth of evidence, I adopted the research strategy of picking an interesting sector and zooming in on a particularly interesting case View Details
Keywords: by Martha Lagace
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a... View Details
Keywords: by Rosabeth Moss Kanter
  • 01 Dec 2003
  • Research & Ideas

Sometimes Success Begins at Failure

that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a... View Details
Keywords: by Henry Chesbrough; Health; Pharmaceutical
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Heart Health Awareness Harvard Business School Case 507-026 In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate... View Details
Keywords: Martha Lagace
  • 26 May 2015
  • First Look

First Look: May 26

elaborate a definition of the business model as decisions enforced by the authority of the firm; this definition builds on the analytical success of previous approaches while enabling the analysis of business models through the analysis... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

outdated. Instead, innovations are increasingly brought to the market by networks of firms, selected for their unique capabilities, and operating in a coordinated manner. This new model demands that firms... View Details
Keywords: Martha Lagace
  • 01 May 2007
  • First Look

First Look: May 1, 2007

Networks Authors:Albert Creus-Mir, Ramon Casadesus-Masanell, and Andres Hervas-Drane Abstract We present a model of bandwidth allocation in a stylized peer-to-peer file sharing... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating the timeline, potential bottlenecks in the product development process, resource management, and the... View Details
Keywords: Sean Silverthorne
  • 05 May 2015
  • First Look

First Look: May 5

methodology using a novel dataset developed with the division of a large pharmaceutical firm. The dataset consists of all components in the enterprise architecture, the observed dependencies between them,... View Details
Keywords: Carmen Nobel

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