Publications

Web

Marketing - Faculty & Research

use information and make choices and how these choices affect the firm's strategy for new product development, customer relationship management, branding and other marketing efforts. We examine issues... View Details

11 Jun 2018
Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different... View Details

Keywords: Consumer Products / Retail

August 2011 (Revised November 2011)
Case

The U.S. Military Academy at West Point

By: Anat Keinan

The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for... View Details

Keywords: Surveys; Resource Allocation; Brands and Branding; Business and Stakeholder Relations; Competitive Strategy; Education Industry; United States

07 Apr 2015
First Look

First Look: April 7

strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking five basic questions: (1) Can I... View Details

Keywords: Sean Silverthorne

08 May 2012
First Look

First Look: May 8

Business Speaks English: Why You Need a Language Strategy Now Author:Tsedal Neeley Publication:Harvard Business Review 90, no. 5 (May 2012) Abstract An abstract is unavailable at this time. Book:... View Details

Keywords: Carmen Nobel

November 2005
Case

Inventec Corporation

By: Krishna G. Palepu and Ingrid Vargas

Inventec Corp., with $4.5 billion in annual revenues, was one of Taiwan's leading original design manufacturers (ODMs). Inventec designed and manufactured electronic products such as computers, servers, MP3 players, PDAs, and cellular telephones for client companies... View Details

Keywords: Multinational Firms and Management; Competitive Strategy; Emerging Markets; Manufacturing Industry; Electronics Industry; China; India

February 2020 (Revised June 2020)
Case

From Cradle to Heaven: Taikang Insurance Group

By: William C. Kirby, Shu Lin, John P. McHugh and Yuanzhuo Wang

Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China’s underdeveloped social welfare state, Taikang saw an opportunity for the... View Details

Keywords: Health; Insurance; Strategy; Insurance Industry; China

12 Feb 2008
First Look

First Look: February 12, 2007

re-adjust the balance between break-through innovation (a big change to the brand) and incremental innovation (a small change to existing products). Which strategy should Jim Murphy and his brand management... View Details

Keywords: Martha Lagace

22 Nov 2023
Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

people, deeply in your context,” explains Edward McFowland III, assistant professor at Harvard Business School and one of the study’s authors. "The challenge right now is that this is brand new. Companies cannot simply ignore these tools,... View Details

Keywords: by Rachel Layne; Information Technology; Technology

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

wrinkles—one with vitamin A, another with vitamin C, and another with vitamin D. All sell based on brand recognition. Chronos incorporates the three vitamins into one cream. Why? Because all the vitamins are especially beneficial for... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

Web

Managing the Future of Work

discuss the fast-casual chain’s digital strategy and how technology is changing the dining experience and restaurant work, from frontline to back office. Shake Shack Chief Growth Officer Steph So and HBS professor Chris Stanton join Bill... View Details

11 Feb 2008
Research & Ideas

Does Democracy Need a Marketing Manager?

Very little scholarship has been done around the subject of marketing and democracy. In fact, many believe that politics needs less marketing. Harvard Business School professor John A. Quelch and research associate Katherine E. Jocz see it differently. What the process... View Details

Keywords: by Sean Silverthorne

2020
Working Paper

Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments

By: Abhishek Nagaraj, Mathijs de Vaan, Saqib Mumtaz and Sameer Srivastava

As conveners that bring various stakeholders into the same physical space, firms can powerfully influence the course of pandemics such as COVID-19. Even when operating under government orders and health guidelines, firms have considerable discretion to keep their... View Details

Keywords: COVID-19; Peer Influence; Closure Decisions; Health Pandemics; Business Ventures; Decisions; Business and Community Relations

Read Now

July 2010 (Revised December 2010)
Case

Beohemija's Duel

By: Das Narayandas and Kerry Herman

Vladimir Joksic, Director of Marketing for Serbia's Beohemija, along with his marketing team has managed to grow Duel, the firm's soap powder offering from single digits to almost 40% of the Serbian market in just a few short years. He has used innovative and... View Details

Keywords: Investment; Growth and Development; Innovation Strategy; Management Teams; Marketing; Product Launch; Competition; Consumer Products Industry