Publications

18 Mar 2014
News

The Oz of Data Opens the Curtain

personal data collection have a surprising ally: Scott Howe. Why? Because it's good for business. "How people think about data is going to change seismically in the coming years," says Howe. "Each of us will View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Information

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

Web

Gallery - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

June 2016
Case

Duff & Phelps: Scaling an Entrepreneurial Venture (A)

By: Lynda M. Applegate and David Lane

Having teamed up to launch their own financial services business, Noah Gottdiener and Jacob Silverman soon discover a venerable brand and viable business in an established bank subsidiary. They then work for many months to acquire the business as a platform for... View Details

Keywords: Duff ＆ Phelps; Entrepreneurial Management; Mergers ＆ Acquisitions; Entrepreneurial Financing; Entrepreneurship; Mergers and Acquisitions; Integration; Business Model; Growth and Development Strategy; Financial Services Industry

August 2011
Supplement

An Interview with John Fahey, President and CEO of National Geographic Society

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Problems and Challenges; Sales; Natural Environment; Business Strategy; Web Sites

02 Oct 2000
Research & Ideas

Networked Incubators: Hothouses of the New Economy

systems for finding elite technical graduates. In addition, CarOrder.com made use of CollegeHire.com, a Trilogy portfolio company that provides a sophisticated online service to place high-tech college... View Details

Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

degrees in mechanical engineering and economics at Yale and then worked in tech investments at Morgan Stanley and as a project manager at Microsoft. But what Hopkins hoped to learn from the course taught by Shane Greenstein, the Martin... View Details

Keywords: Jennifer Gillespie

06 Sep 2005
What Do You Think?

What are the Lessons of New Orleans?

Summing Up Management is a complex process. Good plans executed poorly may be worse than poor plans executed well. This is never truer than at times of disaster, in which plans made from afar have to be... View Details

Keywords: by James Heskett

24 Aug 2017
News

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

organizations successfully integrate new technologies into their operations. "In an industry context in which individual heroism and skill are assumed to be critical determinants of important outcomes," they write, "this... View Details

Keywords: by Hilah Geer

01 Sep 2005
News

London Forum Highlights the Best of HBS

ideas can come from anywhere — inside or outside, up or down an organization.” Sorrell, whose firm places up to one-third of all the advertising seen around the world, addressed the challenges WPP Group... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

2014
Teaching Note

Microfinance Services in Rural Areas--Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County (TN)

By: F. Warren McFarlan, Yang Siqun and Shen Meihua

Microfinance is introduced into China in the 1990s. It had gone through 3 phases since the beginning, namely the pilot phase when all Microfinance practices are sponsored by charity funds based on projects, the promotion phase when the government subsidized some... View Details

Keywords: Microfinance; Rural Entrepreneurship; Value Added; China; China

June 2008
Case

Starbucks Coffee Company in the 21st Century

By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller

The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details

Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition

2011
Working Paper

From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America

By: Marion Fourcade and Rakesh Khurana

As the main producers of managerial elites, business schools represent strategic research sites for understanding the formation of economic practices and representations. This article draws on historical material to analyze the changing place of economics in American... View Details

Keywords: Economics; Practice; Business Education; Labor and Management Relations; Decision Making; Management Analysis, Tools, and Techniques; Change; Governing Rules, Regulations, and Reforms; Finance; Knowledge; Production; Business Conglomerates; Education Industry; United States

Read Now

24 Apr 2014
News

Transforming the landscape of agriculture in Nigeria

explains Nwuneli. AACE’s product line includes spices, spreads, sauces, and other foods grown in Nigeria. The company is one of two ventures managed by the couple’s investment firm, Sahel Capital. The other... View Details

June 1997 (Revised May 1998)
Case

Exploring Brand-Person Relationships: Three Life Histories (Condensed)

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

position. In all this focus on work, however, we sometimes overlook the importance of gender equity at home. My wife Monica and I have managed two full-time fulfilling careers because we have also strived... View Details

October 2001
Case

Mountain Dew: Selecting New Creative

Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges of extending an advertising campaign, and the interpretation of ads as a crucial senior management skill.... View Details

Keywords: Creativity; Advertising; Brands and Branding