Publications
Publications
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- All HBS Web
(2,794)
- Faculty Publications (824)
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
- August 1984 (Revised October 1992)
- Background Note
Marketing Implementation
By: John A. Quelch
Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details
Keywords: Marketing Strategy
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
- April 1983 (Revised June 2003)
- Case
Shouldice Hospital Limited
By: James L. Heskett
Various proposals are set forth for expanding the capacity of the hospital. In assessing them, serious consideration has to be given to the culture of the organization and the importance of preserving it in a service delivery system. In addition to issues of capacity... View Details
- January 1983 (Revised July 1985)
- Case
Cable News Network
By: John A. Quelch
The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
- August 1983
- Article
The Social Psychology of Creativity: A Componential Conceptualization
By: T. M. Amabile
Considers the definition and assessment of creativity and presents a componential framework for conceptualizing this faculty. Including domain-relevant skills, creativity-relevant skills, and task motivation as a set of necessary and sufficient components of... View Details
- November 1982
- Article
The Social Psychology of Creativity: A Consensual Assessment Technique
By: T. M. Amabile
States that both the popular creativity tests, such as the Torrance Tests of Creative Thinking, and the subjective assessment techniques used in some previous creativity studies are ill-suited to social psychological studies of creativity. A consensual definition of... View Details
- November 1981
- Case
Assessing Managerial Talent at AT&T (A)
By: Michael Beer
Provides background on the assessment center used by AT&T to assess managerial potential for upper middle management. Contains assessment reports for two candidates. Raises questions about manpower training and development. Students may be asked which of the candidates... View Details
- November 1981
- Supplement
Assessing Managerial Talent at AT&T (B)
By: Michael Beer
Supplements the (A) case. View Details
- November 1981
- Supplement
Assessing Managerial Talent at AT&T (C)
By: Michael Beer
Supplements the (A) case. View Details
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
- March 1981 (Revised April 1983)
- Case
Sedalia Engine Plant (B)
By: Michael Beer
After one year as new plant manager at a highly participatory management style plant, Denny Goble assesses his handling of various problems. View Details
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
- October 1976 (Revised February 1987)
- Case
Cramer Electronics, Inc.
Designed to be the second day of a two-day series on the electronic component distribution industry, following a day spent discussing Note on the Electronic Component Distribution Industry and Raytheon Co.: Diversification. The important teaching themes which this case... View Details
- 1975
- Chapter
Planned Reduction in Electrical Energy Use in Nashville: A Preliminary Assessment
By: J. K. Sebenius and B. D. Lichter