Publications
Publications
Show Results For
- All HBS Web
(3,065)
- Faculty Publications (899)
- January 1992 (Revised March 1994)
- Case
Texaco, Inc.
By: James L. Heskett and Roger H. Hallowell
Keywords: Energy Industry
- January 1992
- Teaching Note
Pioneer Petroleum Corporation TN
By: Thomas R. Piper
Teaching Note for (9-292-011). View Details
- January 1992
- Article
Engines of Progress V: New England Electric Systems NEES Energy
By: R. M. Kanter, G. Quinn and J. North
- November 1991 (Revised December 1996)
- Case
Pressco, Inc.--1985
A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details
- September 1991 (Revised October 1995)
- Case
Bay State Gas Co.: Strategy for the 1990s (A)
Keywords: Energy Industry
- July 1991
- Case
Pioneer Petroleum Corp.
Pioneer is an integrated oil company. Its operations include exploration and development, production, transportation, and marketing. The case focuses on Pioneer's cost of capital calculations and its choice between a single company-wide cost of capital or divisional... View Details
- June 1991
- Case
British Petroleum Co.: Engineering Group (B)
By: D. Quinn Mills and G. Bruce Friesen
Keywords: Energy Industry
- April 1991 (Revised February 1992)
- Teaching Note
Central Maine Power Co.: Goals and Objectives Program (A) and (B), Teaching Note
By: Robert L. Simons
- March 1991 (Revised June 1993)
- Case
Chevron Corp.: Corporate Image Advertising
By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
- January 1991
- Case
Volkswagen of America: Audi 5000 (A)
Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
- January 1991
- Supplement
Volkswagen of America: Audi 5000 (B)
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details
- July 1990
- Background Note
Perceptual Mapping: A Manager's Guide
By: Robert J. Dolan
Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
- June 1990 (Revised August 1992)
- Case
H. Ross Perot
- November 1989 (Revised February 1991)
- Case
British Petroleum Co.: Engineering Group (A) (Condensed)
By: D. Quinn Mills and G. Bruce Friesen
- February 1989
- Case
British Petroleum Co.: Engineering Group (A)
By: D. Quinn Mills and G. Bruce Friesen
Keywords: Energy Industry
- January 1989 (Revised December 1991)
- Case
British Airways: ""Go for It, America!"" Promotion (A)
Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details