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(858)
- People (1)
- News (233)
- Research (270)
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- Faculty Publications (108)
Show Results For
- All HBS Web
(858)
- People (1)
- News (233)
- Research (270)
- Events (4)
- Multimedia (21)
- Faculty Publications (108)
- 2010
- Article
Measuring the Perpetrators and Funders of Typosquatting
By: Tyler Moore and Benjamin Edelman
We describe a method for identifying "typosquatting", the intentional registration of misspellings of popular website addresses. We estimate that at least 938,000 typosquatting domains target the top 3,264 .com sites, and we crawl more than 285,000 of these domains to... View Details
Moore, Tyler, and Benjamin Edelman. "Measuring the Perpetrators and Funders of Typosquatting." Lecture Notes in Computer Science. Springer-Verlag. Financial Cryptography and Data Security: Proceedings of the International Conference 6052 (2010). (Introduction, Web appendix.)
- 02 May 2013
- HBS Seminar
Thales Teixeira, Harvard Business School
- 02 Dec 2022
- Blog Post
Why Does Your Company Exist?
When was the last time you thought about your company's mission statement? Maybe it appears on a slide deck that employees see in their onboarding process, or spotlighted in the annual report. Or perhaps your company's website features... View Details
Keywords: All Industries
- 10 Jul 2017
- News
Uber threatens to shut down price-comparison app
- 03 Nov 2011
- News
When You Mean Facebook but Type Faecbook
- 15 Nov 2016
- News
Facebook, Google Crack Down on Fake News Advertising
- Profile
Ruzwana Bashir
have websites and less than 20% have online booking,) What are your current challenges with Peek? Scaling — we currently have nearly 50 people in the Peek team, and are growing fast, so we’re spending a lot of time thinking about... View Details
- Research Summary
Crowdsourced reviews
To determine whether online consumer reviews influence the way that reputation is formed, Professor Luca has combined reviews from the website Yelp.com with public restaurant data. He has shown that a one-star increase in Yelp ratings results in a 5- to 9-percent... View Details
- July 2000 (Revised October 2000)
- Case
Petstore.com
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,... View Details
Keywords: Competition; Internet and the Web; Mergers and Acquisitions; Partners and Partnerships; Internet and the Web; Brands and Branding; Marketing Strategy; Retail Industry
Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
- May–June 2015
- Article
Television Advertising and Online Shopping
By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur
Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details
Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States
Liaukonyte, Jura, Thales Teixeira, and Kenneth Wilbur. "Television Advertising and Online Shopping." Marketing Science 34, no. 3 (May–June 2015): 311–330.
- 13 Nov 2014
- News
Going Against the Flow: Michelle Zatlyn, Cofounder of CloudFlare
- 27 Sep 2018
- Working Paper Summaries
Large-Scale Demand Estimation with Search Data
- 19 Feb 2019
- News
This Company Is Japan’s Top Contender for Global Internet Domination
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 12 Jan 2011
- News
To Groupon or Not To Groupon: New Research on Voucher Profitability
- 31 Mar 2023
- Video