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Show Results For
- All HBS Web
(9,834)
- People (25)
- News (1,738)
- Research (6,357)
- Events (44)
- Multimedia (118)
- Faculty Publications (4,691)
- Program
Creating Brand Value
nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding... View Details
- 2004
- Article
Valuing Customers
By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Gupta, Sunil, Donald R. Lehmann, and Jennifer A. Stuart. "Valuing Customers." Recherche et Applications en Marketing 19, no. 2 (2004).
- August 2019 (Revised November 2022)
- Case
Paradigm Capital Value Fund
By: Luis M. Viceira and Elena Corsi
Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target... View Details
Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry
Viceira, Luis M., and Elena Corsi. "Paradigm Capital Value Fund." Harvard Business School Case 220-014, August 2019. (Revised November 2022.)
- Article
Valuing Customers
By: Sunil Gupta, Donald R. Lehmann and Jennifer A. Stuart
Gupta, Sunil, Donald R. Lehmann, and Jennifer A. Stuart. "Valuing Customers." Journal of Marketing Research (JMR) 41, no. 1 (February 2004): 7–18. (Winner of the 2009 William F. O'Dell award from the Journal of Marketing Research.)
- April 1997
- Background Note
Note on Value Drivers
By: Benjamin C. Esty
Presents a framework for analyzing strategic decisions. Takes as given the practice of value-based management whereby managers use value as a primary criterion when making financial, strategic, or investment decisions. Through a simple valuation model, it shows how... View Details
Keywords: Decisions; Equity; Financial Strategy; Investment; Profit; Framework; Growth Management; Value Creation
Esty, Benjamin C. "Note on Value Drivers." Harvard Business School Background Note 297-082, April 1997.
- October 2014 (Revised November 2016)
- Technical Note
Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)
By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
- 2013
- Tool
Harvard Business Review's Go to Market Tools: Customer Lifetime Value
By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
- March 2014
- Technical Note
Drivers of Value Creation
This note introduces a concise but comprehensive framework for analyzing value creation and value creation advantage, i.e., a firm's superior ability to increase the spread (or gap) between its offering's customer value (or WTP) and supplier cost (or WTS). (While the... View Details
Van den Steen, Eric. "Drivers of Value Creation." Harvard Business School Technical Note 714-487, March 2014.
- November 2020
- Teaching Note
Valuing Celgene's CVR
By: Benjamin C. Esty and Daniel Fisher
Teaching Note for HBS Case No. 221-031. When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA)... View Details
- November 2005 (Revised July 2006)
- Background Note
Understanding Economic Value Added
By: Mihir A. Desai, Fabrizio Ferri and Steve Treadwell
Explores the concept of economic value added (EVA) and its practical applications as a management control system for performance measurement and incentive compensation. Explains how EVA is measured and explores some of the adjustments to financial statements that are... View Details
Keywords: Value
Desai, Mihir A., Fabrizio Ferri, and Steve Treadwell. "Understanding Economic Value Added." Harvard Business School Background Note 206-016, November 2005. (Revised July 2006.)
- March 2014
- Technical Note
Drivers of Value Capture
This note introduces a framework for analyzing value capture (through bargaining and pricing) and bargaining advantage (or value capture advantage), i.e., a firm's (superior) ability to capture a share from the value it helps create. View Details
Van den Steen, Eric. "Drivers of Value Capture." Harvard Business School Technical Note 714-488, March 2014.
- October 2000
- Supplement
Tree Values
- 2022
- Article
Regulatory Treatment of Changes in Fair Value and the Composition of Banks' Investment Portfolios
By: Michael Iselin, Jung Koo Kang and Joshua Madsen
In their implementation of Basel III, U.S. bank regulators are again including changes in the fair value of available-for-sale (AFS) debt securities in Tier 1 capital, but only for the largest U.S. banks. This paper investigates a potential impact of expanding this... View Details
Keywords: Fair Value Accounting; SFAS 115; Basel III; Governing Rules, Regulations, and Reforms; Banks and Banking; Debt Securities; Credit; Risk and Uncertainty; Investment Portfolio; Decision Making; Banking Industry; United States
Iselin, Michael, Jung Koo Kang, and Joshua Madsen. "Regulatory Treatment of Changes in Fair Value and the Composition of Banks' Investment Portfolios." Journal of Financial Reporting 7, no. 1 (2022): 123–143.
- August 2006
- Teaching Note
Veridian: Putting a Value on Values (TN)
By: Rakesh Khurana
Keywords: Valuation
- January 2001
- Case
Valuing Project Achieve
By: Mihir A. Desai and Kathleen Luchs
Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details
Keywords: Business Startups; Valuation; Venture Capital; Cost of Capital; Cash Flow; Forecasting and Prediction
Desai, Mihir A., and Kathleen Luchs. "Valuing Project Achieve." Harvard Business School Case 201-080, January 2001.
- November 2016
- Article
Spatial Organization of Firms and Location Choices Through the Value Chain
By: Juan Alcacer and Mercedes Delgado
We explore the impact of geographically bounded, intra-firm linkages (internal agglomerations) and geographically bounded, inter-firm linkages (external agglomerations) on firms' location strategies. Using data from the Census Bureau's Longitudinal Business Database,... View Details
Keywords: Location Choices; Agglomeration Economies; Value Chain; Organization Theory; Geographic Location; Business Strategy
Alcacer, Juan, and Mercedes Delgado. "Spatial Organization of Firms and Location Choices Through the Value Chain." Management Science 62, no. 11 (November 2016).
- 10 Sep 2014
- Research & Ideas
Become a Value Creator
asked how he could pay back the favor. Cash put his arm around his colleague's shoulder and said, "You don't owe me anything, Brian. This is the way we do things here. Just pay it forward." “Shareholder value or profits are... View Details
Keywords: by Dina Gerdeman
- April 2001
- Guest Column
Value Negotiation
By: B. J. Dietmeyer and M. H. Bazerman
Dietmeyer, B. J., and M. H. Bazerman. "Value Negotiation." Executive Excellence (April 2001): page 7. (short piece.)
- 2007
- Contribution
Incommensurable Values
By: Nien-he Hsieh
Keywords: Values and Beliefs
Hsieh, Nien-he. "Incommensurable Values." Contribution to Stanford Encyclopedia of Philosophy. (Fall 2008 archived edition) edited by Edward N. Zalta. Stanford University, 2007. Electronic.
- 13 Feb 2014
- Other Presentation
Shared Value in Extractives
Shared Value in Extractives View Details
Keywords: Society
Porter, Michael E. "Shared Value in Extractives." Next-Gen Corporate Social Responsibility and Shared Value Forum, Shared Value Initiative, Calgary, Alberta, Canada, February 13, 2014.