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    James S. Bell

    Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the company's production from 8,000 barrels per day to 28,000 barrels... View Details
    Keywords: Food & Tobacco

      Oscar Gustave Mayer

      Mayer is responsible for Oscar Mayer and Company’s rapid growth. Under his leadership, he laid the foundation for a billion dollar operation – a far cry from the $200 million operation he had inherited. View Details
      Keywords: Food & Tobacco

        Thomas Adams, Jr.

        Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique product, forming the American... View Details
        Keywords: Food & Tobacco

          David W. Johnson

          Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United States. His laser focus on... View Details
          Keywords: Food & Tobacco

            Jay C. Hormel

            Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details
            Keywords: Food & Tobacco

              Henry J. Heinz II

              Heinz II engineered immense growth for the food products firm. In his first few years as president, Heinz took advantage of the postwar boom in the American economy and took the firm public in 1946. Through an extensive and well-planned set of acquisitions and other... View Details
              Keywords: Food & Tobacco

                Louis F. Bantle

                During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details
                Keywords: Food & Tobacco

                  Roberto C. Goizueta

                  In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details
                  Keywords: Food & Tobacco

                    Daniel F. Gerber

                    Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber also added non-baby food... View Details
                    Keywords: Food & Tobacco

                      Ernest Gallo

                      A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details
                      Keywords: Food & Tobacco

                        H. Brewster Atwater, Jr.

                        Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details
                        Keywords: Food & Tobacco

                          Arthur C. Dorrance

                          In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details
                          Keywords: Food & Tobacco

                            Joseph F. Cullman III

                            Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising... View Details
                            Keywords: Food & Tobacco

                              Adolph Coors

                              Orphaned at age fifteen, Coors worked as an apprentice in a brewery in his native Prussia. Six years later, he began his westward journey as a stowaway aboard a ship headed for Maryland. Gradually moving west, Coors eventually landed in Colorado where he established... View Details
                              Keywords: Food & Tobacco
                              • 26 Mar 2013
                              • First Look

                              First Look: March 26

                              http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco... View Details
                              Keywords: Sean Silverthorne

                                Philip K. Wrigley

                                In addition to continuing the success of the chewing gum products, PK Wrigley greatly improved labor relations at the firm, instituting an “income insurance” plan, a gradual retirement program, and an extensive pension system. During World War II when lack of regular... View Details
                                Keywords: Food & Tobacco

                                  Robert D. Stuart, Jr.

                                  Joining the family firm after serving in World War II, Robert Jr. was responsible for Quaker Oats’ biggest diversification since his Uncle John was president. Much of Stuart’s expansion came in non-food business areas, his most notable purchase being the Fisher-Price... View Details
                                  Keywords: Food & Tobacco

                                    John R. Simplot

                                    Investing in businesses that ranged from cattle to potatoes to fertilizer, Simplot used his talent at achieving efficiency and at spotting a growing market to garner enormous profits. Simplot capitalized on the Army’s World War II demands for food to build his potato... View Details
                                    Keywords: Food & Tobacco

                                      Stephen W. Sanger

                                      Sanger began his tenure with General Mills in 1974. One of his early successes was the introduction of blue diamond marshmallows in Lucky Charms which resulted in a 15% increase in sales. During his CEO tenure, sales have increased at a rate of 6% compared to an... View Details
                                      Keywords: Food & Tobacco

                                        Robert E. Rich

                                        With his invention of a frozen whipped topping in 1945, Rich created a whole new industry: frozen nondairy products. While this new industry generated only $30,000 in 1945, it soon blossomed into a multi-million industry and ignited fierce competition with the... View Details
                                        Keywords: Food & Tobacco