tire - Publications - Faculty & Research

February 2013 (Revised March 2013)
Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry

Citation

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Web

Great American Business Leaders of the 20th Century - Leadership

Fields Cookies, 1977–1996 Edward A. Filene Filene's, 1908–1928 Paul Fireman Reebok International, 1979–2006 Harvey S. Firestone, Jr. Firestone Tire and Rubber Company, 1941–1963 Harvey S. Firestone Firestone View Details

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

pressures to deliver ever greater returns have intensified. Consider some of the high-profile cases that have made the headlines over the years since the article was published: healthcare fraud at Columbia/HCA (1997), labour abuses in the supply chain at Nike (1998),... View Details

Keywords: by Dina Gerdeman

Portrait Project

Raphael Geismar

crumpled hands and my tired eyes the fruit of an honest and dedicated labor. My ancestors and my father both literally and figuratively have been remarkable farmers. They have waited patiently and lovingly, not without effort, pain or... View Details

01 Sep 2023
News

That Was Then, This Is Now

perspective of our greatest teacher: time. Peggy Yu (MBA 2007) CEO and cofounder, Stack Education “Tell me, what is it you plan to do with your one wild and precious life?” I will close my eyes. Take a deep breath. And leap. Conscious. Deliberate. Aware. And yes maybe... View Details

Keywords: Photographed by Tony Deifell (MBA 2002); edited by Julia Hanna. Above: Heidi Brooks, photographed in 2003 and 2023.; life experience; family; leadership

07 Nov 2023
News

Love and Money

more efficient. And so concierge services like matchmakers or dating coaching or consulting services, they're very expensive. It's a luxury good that you can buy to make it more efficient, so that when you show up for an actual date, you are not jaded or cynical or... View Details

Richard S. Tedlow

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business.

Professor Tedlow received his B.A. from Yale in 1969 and his M.A. and Ph.D. in history from... View Details

Keywords: tire; tire; tire; tire; tire; tire

Portrait Project

Yael Taqqu

tired distinction: the CEO is busy managing the story of the business just as the directors, producers and writers frantically spin their stories for the audience. want to know both spheres. I know that my greatest liability is my fear to... View Details

07 Jul 2021
Book

Good News for Disgraced Companies: You Can Regain Trust

problems start.” Regaining trust While some corporations still aren’t in the clear, Sucher says it’s possible to bounce back and points to Michelin as doing the right things to regain trust. In 1999, the tire manufacturer mishandled a... View Details

Keywords: by Lane Lambert

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

Kapoor’s hit film Awaara (1951). During the Cold War, entire generations grew up on Bollywood, not Hollywood. I started building The Juggernaut partly because I was tired of not seeing myself or people like me represented with nuance.... View Details

09 Jun 2022
Blog Post

The MBA Class of 2022 Looks Back

of FOMO, but rather because you want to try them. During the first semester, you may try lots of different things because you don’t want to be left out. Then second semester, you may grow tired of having to do so much and end up not... View Details

24 Feb 2016
Research & Ideas

Why It's Best to Take Tests Early in the Day

interviews become tired and more cynical throughout the day,” Gino says. Familiar with Gino’s time-of-day research, Sievertsen and Piovesan approached her with an enormous set of data from Denmark, which introduced a nationwide student... View Details

Keywords: by Carmen Nobel; Education

Portrait Project

Carlos Emilio Larreategui

politics. Old photographs with a black eye and the piece of shrapnel lodged in his leg immortalized his past in political activism. Perhaps that was why Grandpa never grew tired of repeating what our Catholic faith teaches: “Love thy... View Details

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

last week, brand Clinton promised a bright future but looked like the candidate of yesterday, a little tired and overly reliant on a supporting cast of Obamas and Bon Jovis. By contrast, Brand Trump promised a future that looks like... View Details

Keywords: by John A. Quelch

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

everything (rebooking flights, notifying the airline, checking on our luggage). Forty-five minutes later, we were boarding the next flight.” Trust your customers, take immediate action, and do not blame them. “After a long trip to India, my View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

second campaign is the Michelin tire ad portraying the tire as a container—another deep metaphor—of safety for one's family, especially children. The last version of the ad, which ran for many years, showed... View Details

Keywords: by Martha Lagace; Consumer Products

03 May 2023
Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

During his recent standing-room-only seminar about artificial intelligence (AI) and race at Harvard Business School recently, marketing professor Broderick Turner displayed a slide showing several white blob-like characters that resembled the tubby mascot of French... View Details

Keywords: by Barbara DeLollis

01 Feb 1999
News

Too Much of a Good Thing?

example, he cites the U.S. tire industry, which saw every one of its major firms either restructured or taken over during that decade. Long an expert on the automobile industry, Malcolm S. Salter, the James J. Hill Professor of Business... View Details

Keywords: Garry Emmons

14 Apr 2022
Op-Ed

Let’s Move Forward from COVID—Without Forgetting What We’ve Learned

innovation. Organizations consistently applied new metrics to measure performance but used activity and time logged into systems to proxy for the actual value. Forging a new, better workplace Businesses are only as good as their people, and few people want to return to... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

Profile

Molly Welch

private sectors. Coming to HBS is like... ...drinking from a firehose, to use a tired but effective analogy! It’s an environment with lots of new people, information, and ideas, and can feel overwhelming at first, but also very exciting.... View Details

Publications