Publications

June 2023
Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

Keywords: Global Range; Customer Focus and Relationships

20 Jan 2011
Working Paper Summaries

Testing Coleman’s Social-Norm Enforcement Mechanism: Evidence from Wikipedia

Keywords: by Mikolaj J. Piskorski & Andreea Gorbatai; Publishing

September 1986
Article

A Taxed-Based Test for Nominal Rigidities

By: J. J. Rotemberg, James Poterba and Lawrence Summers

Keywords: Taxation

June 2017
Supplement

23andMe: Genetic Testing for Consumers (C)

By: John A. Quelch, Irene Lu and Emily Boudreau

Purchase

June 2017
Supplement

Theranos: Small Volume Blood Testing (B)

By: John A. Quelch and Irene Lu

Purchase

Jun 2011
Conference Presentation

A Test of the Mirroring Hypothesis

By: Carliss Y. Baldwin

November 1999
Case

Microsoft Corporation: Testing the New Paradigm

By: David F. Hawkins

Keywords: Computer Industry

April 1980 (Revised May 1980)
Case

Bay Area Test Instruments, Inc. (Abridged)

By: W. Earl Sasser

January 1976 (Revised May 1976)
Case

Daisy (D): Designing a Test Market

20 Nov 2015
News

A Smart(Phone) Approach to Diabetes Testing

Keywords: mobile technology; mobile healthcare; India; diabetes; social enterprise; entrepreneurship; Ambulatory Health Care Services; Health, Social Assistance

Research Summary

Bodies at Risk: Chemicals Testing in the United States and Europe

This book project examines environmental regulation comparatively between the United States and Europe, with a focus on testing programs and controls on the manufacture of commodity and specialty chemicals. Findings thus far indicate that different relations among... View Details

April 2021
Teaching Note

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details

Purchase

March–April 1978
Article

Testing Social Theories in Marketing Settings

By: D. A. Leonard and E. M. Rogers

Keywords: Theory; Marketing; Society

2007
Chapter

Learning by Experimentation: Prototyping and Testing

By: Stefan Thomke

05 Jan 2010
News

Ideas to test the status quo

25 Aug 2022
News

In My Humble Opinion: Road Tested

Robin Gregg (MBA 2002) grew up in the West Virginia town of Martinsburg, 15 minutes from the midpoint of the Appalachian Trail. “Most of the people I looked up to were doctors, lawyers, or teachers, so it’s funny that I ended up in business,” she says. One of five... View Details

Keywords: Julia Hanna; trucking; leadership; fintech; career

October 2009
Journal Article

Testing the Commitment Hypothesis in Contractual Settings: Evidence from Soccer

By: Oriol Carbonell and Diego A. Comin

This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to renegotiate their agreement. We study optimal contracts with and without commitment and derive an exclusion restriction that is useful to identify... View Details

Keywords: Contracts; Agreements and Arrangements; Research; Sports Industry; Spain

22 Aug 2024
Blog Post

LM Wind Power Test and Validation Center

student essays that highlight their reflections. When we visited LM Wind Power’s Test and Validation Center in Lunderskov, Denmark, we saw how they work to optimize the efficiency and safety of their blades through a variety of View Details

May 2001
Article

Parallel and Sequential Testing of Design Alternatives

By: C. Loch, C. Terwiesch and S. Thomke

Keywords: Design