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Show Results For
- All HBS Web
(951)
- News (122)
- Research (681)
- Events (5)
- Multimedia (8)
- Faculty Publications (464)
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- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a large View Details
- 01 Jun 2016
- News
Faculty Q&A: That’s Classic
“For the Romans, being an emperor is all about contradictions, because they’ve got to be wildly ambitious, almost a lunatic, but they also have to...consult their peers and carefully use every segment of Roman society.” What can MBAs... View Details
Keywords: Julia Hanna
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the money is.” Pursue the View Details
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy and presents their insights in five broad groups: picking markets that matter; selecting... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
industries or certain segments of the pharmaceutical business. But in many other industries - financial services, education, and health care, for instance - this analytical model is proving extremely helpful in understanding what is... View Details
- 15 Aug 2017
- News
The Category Kingmaker
Photo via Profile Magazine Photo via Profile Magazine It seems that Keith Krach (MBA 1981) has never met a tech segment he didn’t like—or disrupt. Over a 35-year career, Krach has built four game-changing companies, in the fields of... View Details
- 01 Mar 2018
- News
Case Study: On the Record
Above: photo by Sarah Frankie Linder Vinyl is back. The once-anachronistic segment of the music industry was on target for its seventh straight year of double-digit growth in 2017, according to a Deloitte Global forecast, selling an... View Details
Keywords: April White
- 26 Oct 2017
- News
Can Farming Save the Planet?
organic practices. SFP provides the land and contributes to paying expenses; operators provide the labor, equipment, and fuel. The program is designed to deliver a stable income to investors in the fastest-growing segment of the food... View Details
- 01 Feb 1997
- News
OPM Celebrates 21st Anniversary at Gala Florida Reunion
H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that included a videotaped segment on... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
marketplace. Using BCG's proprietary market segmentation of the two nations, the authors dissect the markets based on wealth, education, attitude, geography, age, and gender and tell how to reach these important emerging consumers through... View Details
- 01 Jun 2004
- News
Strengthening Ties with Executive Education Graduates
to better understand the needs of this large and important segment of the HBS community. I want to use the balance of this letter to update you on the committee’s impressive progress. I’ll go into similar detail about the other committees... View Details
- 01 Mar 2013
- News
Leveraging Female Talent
transitions, achieving work-life balance, and developing the right traits and leadership skills. The organizational segment will focus on leveraging female talent and the role of leadership and organizational practices in creating an... View Details
- 15 Jun 2021
- News
From Das’s Desk
subtopics. Response to the site has been strong, with the lifelong-learning section quickly becoming one of the top destinations on the Alumni website. Next up will be an increase in our outreach to key segments of the alumni community,... View Details
- 15 Nov 2016
- News
Enabling the Dream of Building A Healthy Future for India
Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (MBA 2017) wants to launch a medical technology startup in India that will help revolutionize health care in her native country. “Multinational companies dominate the... View Details
- 01 Feb 2002
- News
If You're #1, Watch Out
such parts presents only marginal profit opportunity. Staying in the innovative segment of an industry may mean, in fact, manufacturing a key subsystem and even becoming a provider to competitors. The willingness to make such shifts and... View Details
- 26 Jan 2021
- News
Clubs See Wealth in FemTech; Health Care Alumni Look at COVID Response
FemTech, the segment of the health care and life sciences industry focused on women’s health. A combined 175 alumni attended the discussions which featured alumni panelists who are investing in, or leading, companies in the FemTech space.... View Details
Keywords: Margie Kelley
- 01 Oct 2000
- News
Laura Scher of Working Assets
debate each month, about which customers may voice their concern to key decision-makers through free calls and easy-to-send letters. "Thanks to the HBS course Managing in a Competitive Environment, I knew the importance of segmenting the... View Details
Keywords: Marguerite Rigoglioso
- 22 Feb 2022
- News
An Rx for Small Business Recovery
first-year MBA students will travel to 15 cities across the United States to work on projects that involve the design of a new product, service, or experience for a local segment of that city’s population. Students will partner with... View Details
Keywords: Deborah Blagg
- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
throughout the year on four specific areas, and I'd like to summarize each committee's work. Communications Under the leadership of John Hoffmann (MBA '64), this group focused on segmentation, design and content, and delivery. The committee acknowledged that View Details
Keywords: John Hoffman
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the largest segment of the world’s economy and also the largest health system on the planet. Its size and importance to human, environmental, and economic health means that no system is viewed with as much suspicion by so many people... View Details