railroad - Publications - Faculty & Research

06 Feb 2014
Research & Ideas

The Art of American Advertising

in the years following the Civil War—when the railroad industry created a new, national network for manufacturing and distributing consumer goods. (These were the days when "posting" referred to hanging posters on the sides of... View Details

Keywords: by Carmen Nobel; Advertising

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his... View Details

Keywords: by Jim Aisner

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

From the dawn of the U.S. transcontinental railroad in 1869 to the widespread embrace of consumer products like cell phones and iPods in our time, the story of American business is in constant motion, never at rest—or at ease. A new... View Details

Keywords: by Martha Lagace; Journalism & News

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

create a market." But those looking for these activities on a much grander scale must fast forward about a hundred years to the coming of the railroad and the advent of the Second Industrial Revolution. Between 1870 and 1920 alone,... View Details

Keywords: by James E. Aisner

28 Apr 2010
Research & Ideas

Earth Day Reflections

feeling pressure from green investors to take steps that can cost them billions of dollars. But if you go to a coal company or most utilities or big railroads that carry coal, they will do what the government requires and leave it at... View Details

Keywords: by Staff

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

clearer in the second half of the nineteenth century. In the United States, the building of the railroads after 1850 led to the development of mass markets for the first time. Along with improved access to capital and credit, mass markets... View Details

Keywords: by Pankaj Ghemawat

Publications