purpose - Publications - Faculty & Research

Feb 21 2023
Testimonial

Building a Network with Purpose

Apr 2016
Lecture

The Purpose of Education

By: Deepak Malhotra

Citation

Read Now

31 Aug 2022
News

Reshaping the Relationship Between Purpose and Profit

22 Dec 2020
News

Dove: Maintaining a Brand with Purpose

02 Apr 2021
News

What Drives You? Bringing Purpose to Work

February 2022 (Revised January 2023)
Case

Creating and Measuring Purpose at Viega

By: Ethan Rouen, Suraj Srinivasan and James Barnett

At its headquarters in Attendorn, Germany, Viega’s chairwoman Anna Viegener gathered the company’s leadership team to discuss their progress on formalizing purpose-driven leadership as a strategic driver within the organization. Viega manufactured and distributed... View Details

Keywords: Growth and Development; Employee Relationship Management; Leadership; Mission and Purpose; Expansion; Measurement and Metrics; Germany

Citation

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06 Apr 2022
News

Five Principles of Purposeful Leadership

October 26, 2023
Article

How to Connect Employees to Your Company’s Purpose

By: Hubert Joly

We know making a noble corporate purpose — that is, one aimed at doing something good in the world — come to life is both important and hard. Emerging practices from leading companies show that the journey is not about top-down messaging. If anything, it’s about... View Details

Keywords: Mission and Purpose; Employee Relationship Management

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Web

Advance Your Career with Greater Purpose and Focus

Ascending the Peak: Finding the Leader Within—Virtual is a live online program, conducted in the HBS Live Online Classroom, for mid-career professionals ready to lead with courage, conviction, and resilience. Participants will focus on eight iconic leaders in history... View Details

The Messy but Essential Pursuit of Purpose

Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many... View Details

2024
Working Paper

Measuring the Impact of Purpose

By: Ranjay Gulati, Franz Wohlgezogen and David Shin

Citation

20 Mar 2023
News

Finding Your Company's Deep Purpose

16 Mar 2021
News

The Management Case for Inclusionary Corporate Purpose

21 Oct 2016
News

The Type of Purpose That Makes Companies More Profitable

22 Feb 2022
News

Ink: Bringing Purpose to Life

In his new book, Deep Purpose: The Heart and Soul of High Performance Companies, Professor Ranjay Gulati makes the case that it is indeed possible to serve two masters—profit and social purpose—at the same time. But in order to do so successfully, companies have to... View Details

Keywords: Publishing Industries (except Internet); Information

April 2024
Case

Michelin in Motion: Putting Purpose to Work

By: Hubert Joly, Nitin Nohria and Emilie Billaud

When he became CEO, facing limited growth prospects, a low valuation, and therefore a stagnating share price, Menegaux and his team launched a set of initiatives to reposition Michelin. These included (1) articulating a clear purpose (“We care about giving people a... View Details

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October 2016
Case

Elon Musk: Balancing Purpose and Risk

By: Shikhar Ghosh and Sarah Mehta

The case is used to illustrate the place of ‘Purpose’ versus financial risk and returns in a founder’s objectives. It also addresses personal risk profile of different founders, and when paired with the Risk Tolerance Exercise, it enables evaluating one’s own appetite... View Details