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Show Results For
- All HBS Web
(950)
- People (8)
- News (231)
- Research (378)
- Multimedia (5)
- Faculty Publications (98)
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- 24 Apr 2014
- News
Digital ID network empowers individuals, disrupts the data brokers
While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details
- 01 Nov 2018
- News
Showing Girls the Possibilities
Ann Fudge (MBA 1977) is the former chairman and CEO of marketing giant Young & Rubicam Brands and serves on a number of corporate boards. In this interview, she talks about another, more personal focus of... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 01 Mar 2006
- News
Can the United States Avoid a Fractured Future?
millennia. Ubiquitous communication is allowing people to rapidly compare how they’re doing with others. When countries promise a lot and deliver little, they end up as brands no one wants to support. How would you describe the U.S.... View Details
- 25 Feb 2020
- News
Gotta Dance
customers,” says Horowitz. “When Movers+Shakers tells a story, we do it with a freshness and a joy that meshes with the brand’s personality and business objectives.” View Details
Keywords: Julia Hanna
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
seniors' money by offering a caregiver-managed debit card account with personalized spending controls and extra protection from fraud and scams. Johnston likens the growing opportunities in aging to the old high school science lesson of... View Details
- 27 Nov 2012
- News
The Beauty of the Network
not be in the position of launching Restorsea if I hadn’t gone to HBS.” On October 15, Restorsea launched at Bergdorf Goodman department stores, with the goal, Pao says, of moving from the “lab,” where the store’s newest brands are sold,... View Details
- 04 Mar 2008
- News
HBS Blogs
MBA 1972J, and Thomas Lifson, MBA 1976H, for example); others recording only the details of one family’s life are comparatively unknown. But these blogs all share the virtue of allowing easy exposure to personal views about new swaths of... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Dec 2009
- News
Robert Goodwin
approach is that we don’t need individuals on a full-immersion basis for long periods of time. So instead of asking a company to give us a person for six months, we might ask for a half a year that can be spread out to several... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store managers had such a difficult time keeping... View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and... View Details
- 01 Jun 2009
- News
The New “In” Crowd
increase the effectiveness of social-sector organizations. It’s about opportunities that span the globe. It’s about tackling big social problems and finding ways to address their underlying causes. And sometimes that involves practicing a new View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in eyeglasses—and focused on... View Details
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
conceived the ambitious online oral history archive together with Chilean shipping entrepreneur Sven von Appen (AMP 76, 1977). The project is building an evidence base for emerging markets by documenting the personal experience of top... View Details
Keywords: faculty research
- 01 Sep 2018
- News
Action Plan: Rapids Growth
1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details
Keywords: Ryan Jones
- 01 Sep 2014
- News
All For One
down ideas and offered counter-critiques. While discussions sometimes got heated, she noticed that participants were careful to critique a person’s ideas and not the person (another rule). Although messy and sometimes chaotic, the... View Details
- 01 Mar 2011
- News
Two Kinds of Green
when single mom Roxanne Quimby met Burt Shavitz, a bearded beekeeper living in a renovated turkey coop in rural Maine. The pair teamed up to sell beeswax candles at craft fairs before branching out into a few personal care products,... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details