Publications

19 Jun 2015
News

Kids of working moms earn more, take better care of the family: study

August 2017 (Revised June 2018)
Case

Enpara.com: Digital Bank at a Crossroad

By: Sunil Gupta and Eren Kuzucu

In March 2017, Elsa Pekmez Atan (MBA 2004), was wondering about the future of Enpara.com, a digital-only banking platform of QNB Finansbank. Since its launch in October 2012, Enpara had been successful in attracting over 600,000 customers by appealing to digital savvy,... View Details

Keywords: Innovation; Competition; Banks and Banking; Business Model; Product Launch; Competitive Strategy; Integration; Innovation and Invention; Decision Making; Strategy; Emerging Markets; Digital Transformation; Banking Industry; Turkey

05 Jun 2020
Blog Post

Silent Lessons

there.”Because your shield has failed. Black children learn, we quickly learn,That the world doesn’t see our parents as we see them.So, we start to ask:“Officer, will you shoot us?”Black children learn that childhood walks away.Our View Details

May 2011 (Revised March 2012)
Case

InterfaceRAISE: Sustainability Consulting

By: Michael W. Toffel, Robert G. Eccles and Casey Taylor

InterfaceRAISE is a sustainability management consulting firm created to leverage the capabilities of its parent company Interface Inc., a carpet manufacturer recognized as a global leader in corporate environmental sustainability. This case illustrates the challenges... View Details

Keywords: Problems and Challenges; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Entrepreneurship; Performance; Environmental Accounting; Profit; Marketing Strategy; Human Resources; Business Model; Leveraged Buyouts; Salesforce Management; Consulting Industry; Manufacturing Industry

24 Jun 2015
News

Research Shows Children Of Working Moms See Economic, Social Benefits

March 2011 (Revised February 2012)
Supplement

Cosmeticos de Espana, S.A. (E)

By: David F. Hawkins

Spanish parent company must decide on the Euro/BsF exchange rate to translate its Venezuelan subsidiary's financial statements into Euros. View Details

Keywords: Financial Statements; Business Subsidiaries; Decision Choices and Conditions; Currency Exchange Rate; Beauty and Cosmetics Industry; Spain; Venezuela

September 2013
Article

Status Boundary Enforcement and the Categorization of Black-White Biracials

By: Arnold K. Ho, Jim Sidanius, Amy J.C. Cuddy and Mahzarin R. Banaji

Individuals who qualify equally for membership in more than one racial group are not judged as belonging equally to both of their parent groups, but instead are seen as belonging more to their lower status parent group. Why? The present paper begins to establish the... View Details

Keywords: Hypodescent; Social Dominance Orientation; Intergroup Threat; Hierarchy Maintenance; Equality and Inequality; Race; Rank and Position; Attitudes; Identity

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Profile

Janet Simpson Benvenuti

Caring for her aging parents led Janet Simpson Benvenuti (MBA 1985) to launch a company that helps other families find resources that are right for their own parents’ needs. View Details

Keywords: Health Care; Nonprofit / Government; Energy / Extractive Minerals; Manufacturing

17 Nov 2003
Research & Ideas

The Business of Babies

commercial business," Spar said. "I think this is wrong. The demands of the parent will outweigh political and moral opposition." However, those who want to succeed in the market need to fight to shape property, privacy,... View Details

Keywords: by Julia Hanna; Health

July 2010 (Revised June 2016)
Case

Erik Peterson at Biometra (A)

By: John J. Gabarro, Thomas DeLong and Jevan Soo

Describes the problems facing a recent MBA graduate in his job as general manager of a medical device company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details

Keywords: Business Subsidiaries; Leadership; Managerial Roles; Product Launch; Organizational Structure; Problems and Challenges; Medical Devices and Supplies Industry

11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

Brian Kenny: In September of 2013, President Obama sent shock waves through American higher education by announcing plans to create a federal rating system that would allow parents and students to easily compare colleges. He said he would... View Details

Keywords: Re: William C. Kirby; Education

08 Aug 2013
News

Parents, you don't need to buy more stuff

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America

02 Dec 2015
Blog Post

Alumni: Where Are They Now? Featuring: Laura Mackay...

career with NeoCare Solutions – a mobile engagement platform that helps parents of NICU babies navigate the NICU and transition home. Interestingly, the business was incubated and is run as a start-up within Healthagen, the innovative... View Details

Keywords: Technology; Health Care; Entrepreneurship

Article

Agency Costs, Mispricing, and Ownership Structure

By: Sergey Chernenko, C. Fritz Foley and Robin Greenwood

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear all agency costs that they create and therefore have a strong incentive to minimize conflicts of interest with outside investors. We argue that if equity is... View Details

Keywords: Business and Shareholder Relations; Ownership; Conflict of Interests; Investment; Valuation

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Read Now

16 Jul 2019
Cold Call Podcast

Juul's Mission: Convince 1 Billion Smokers to Switch Habits

Research Summary

Sell-Side Analysts and Corporate Spinoffs

This study investigates the information content and accuracy of analyst reports written about companies that are about to undertake equity spinoffs. This research is among the first to provide a detailed look at the extent to which analysts evaluate upcoming... View Details

March 2010
Supplement

Whose Money Is It Anyway? (C)

By: V.G. Narayanan, Richard G. Hamermesh and Rachel Gordon

The case describes how the Brigham and Women's Physicians Organization and its corporate parent resolved the issue of how the disputed funds would be distributed and used. View Details

Keywords: Corporate Governance; Business Subsidiaries; Organizational Design; Conflict and Resolution; Resource Allocation; Health Industry

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry