packaging - Publications - Faculty & Research

04 Sep 2019
News

Advanced Statistics Are the New Foam Fingers

package it in a way that’s consumable?” One easy way to do this: Measure the flashy stuff. A program called Statcast calculates hitters’ launch angles and exit velocities on batted balls, while capturing spin rates for pitchers. Those... View Details

19 Feb 2008
News

The Scoop Behind the Silver Screen

media and a not-so-distant future when content is streamed instead of being packaged on a DVD? “We’re climbing a mountain,” Samuels responded. “Nobody knows what’s on the other side. Nobody knows how to monetize it yet,” he said,... View Details

Keywords: Arts, Entertainment; Business Schools & Computer & Management Training; Educational Services; Real Estate

01 Sep 2014
News

Case Study: Declawing the Competition

fifth box? 3) Consider partnering with local humane societies. For example, offer a reduced-cost first package after an adoption—the goal being to associate the joy of bringing a pet home with your product. — Laura Viaches (MBA 2008)... View Details

01 Apr 1996
News

HBS Alumni Association Board of Directors: President's Report

recommendations for developing a strategy for alumni lifelong learning. The group is building on work begun three years ago, as well as gathering current input - including data from the executive education program and the HBS Publishing Corporation - in order to... View Details

Keywords: Cathy Connett

03 Aug 2022
News

Hungry for Change

Management consulting doesn’t lend itself to a balanced diet. Always on the go for her projects at Kurt Salmon, Kate Flynn (MBA 2012) would grab whatever packaged food appeared healthiest to her. For a long time, she sought low-calorie... View Details

Keywords: April White

01 Sep 2012
News

Hierarchy's Last Stand

underperform and be overcompensated. A caricature, but sadly still true: consider the enormous pay packages for CEOs in companies that lose money. Shareholder protests (such as those in the United Kingdom), voting against compensation... View Details

Keywords: Rosabeth Moss Kanter; Corporate Services

01 Sep 2018
News

Ask the Expert: Delivering the Goods

public-private partnership in the world. The core mission is universal service: going everywhere six days a week, and a seventh day for package delivery. Some people believe that only a public agency can be trusted to provide this kind of... View Details

Keywords: Jen McFarland Flint

01 Jun 1999
News

A Random Sampling of HBS Graduates in the News

they prayed." HBS's answer to Leno and Letterman, Larry Klein (MBA '80), who fully intends to keep his day job as an investment advisor, has recently packaged that and some two hundred other jokes to help financial professionals add a... View Details

Keywords: Nancy O. Perry

01 Dec 2016
News

HBS Alumni On Leading Their Alma Mater

decades? SG: Cost is absolutely a challenge. We’re very fortunate at HBS to have the capability to provide robust financial aid packages and to be able to support our students while also furthering our research and our goals. We’re always... View Details

Keywords: Dan Morrell

01 Sep 2015
News

The Protagonist Goes Prime Time

managing a Beijing sock factory, came packaged with a CD-ROM of short video clips. The case laid the foundation for a new type of storytelling within the confines of the tested HBS case method, but the fledgling online video technology... View Details

Keywords: April White

15 Dec 2024
News

Kelp Is on the Way

Petrochemicals are all around us—from ubiquitous plastic packaging to the inconspicuous lining of your takeaway coffee cup, and in everyday products like soaps, deodorants, and toothpaste. But that will change, according to Matthew Perkins (MBA 2009). When industries... View Details

Keywords: Jen McFarland Flint; Illustration by Melinda Beck; Water, Sewage and Supply Systems; Utilities

30 May 2024
News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

not 80 or 90 percent. If you’re in, say, the consumer packaged goods industry, you want to get to 80 percent, but in health care, getting to 40 percent is an extremely high impact. I think people were interested in how much health care... View Details

Keywords: Margie Kelley

01 Jun 2007
News

Reaching New Heights

First-year students in Section G raised nearly $12,000 toward the construction of a new primary school in Nepal after hearing a presentation from former Microsoft executive John Wood. After a trek in the Annapurna region, Wood quit his job and seven-figure stock option... View Details

Keywords: Educational Support Services; Educational Services; News, Library, Internet, and Other Services; Information

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

enhancements (did you know there is a synthetic shoe odor molecule you can buy? It smells.), pitching a new retailer, making a new animated GIF of feet sweating or something else wacky, designing packaging for a different section of a... View Details

01 Mar 2006
News

Drive-In Nation

has held that sheer corporate size could ensure industry dominance. Toyota, shunning these approaches, took advantage of this Detroit “blind spot.” While less generous in its compensation packages for workers, Toyota “strives to use its... View Details

Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade

24 Apr 2014
News

Creating a more just and celebrated multicultural world

products are sold at Whole Foods, specialty stores, and online. Endline’s approach to chocolate is “colorful, whimsical, and playful.” The reusable, recyclable tins that serve as sweetriot’s packaging feature artwork submitted by art... View Details

21 Nov 2017
News

Alumni Peer into the Future of Energy

“Some of the other big megatrends are AI and autonomous cars, and how they will affect the transportation sector. We also have drones, and when we’re delivering packages and using drones instead of trucks on the highway, it’s really going... View Details

Keywords: Margie Kelley; solar power; wind power

01 Sep 2009
News

A Book by Its Cover

Courtesy Harlequin Packaging and branding fantasy as though it were detergent, one-time self-described Procter & Gamble “soap salesman” Larry Heisey (MBA ’54) “turned Harlequin from a niche purveyor of romance novels into a global giant,... View Details

01 Oct 1996
News

Leading In a New Era

have increased tremendously through the use of information technology," Harad notes. He points out that in the office products distribution business, order fulfillment (30,000 40,000 individual orders per day at peak ordering time), View Details