Publications

September 2013
Article

Status Boundary Enforcement and the Categorization of Black-White Biracials

By: Arnold K. Ho, Jim Sidanius, Amy J.C. Cuddy and Mahzarin R. Banaji

Individuals who qualify equally for membership in more than one racial group are not judged as belonging equally to both of their parent groups, but instead are seen as belonging more to their lower status parent group. Why? The present paper begins to establish the... View Details

Keywords: Hypodescent; Social Dominance Orientation; Intergroup Threat; Hierarchy Maintenance; Equality and Inequality; Race; Rank and Position; Attitudes; Identity

2014
Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser

Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details

Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

June 2023
Article

National Customer Orientation: An Empirical Test across 112 Countries

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

Keywords: Global Range; Customer Focus and Relationships

April 2022
Article

National Customer Orientation: A Framework, Propositions and Agenda for Future Research

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details

Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation

Purchase

07 Jun 2014
Video

Aurora Rotes Casanova - Making A Difference

October 2015
Article

Case Study: Is a Promotion Worth Hiding Who You Are?

By: Karthik Ramanna

A manager decides whether he should hide his sexual orientation for an overseas assignment. View Details

Keywords: Case Studies; Career Advancement; Leadership Development; Globalization; Technology Industry; Korean Peninsula; United States

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13 Nov 2015
News

If CEOs Care About the Long Term, Why Don’t They Talk About It?

Article

Tracking the Changing Feature of a Moving Object

By: Julian De Freitas, Nicholas E. Myers and Anna C. Nobre

The mind can track not only the changing locations of moving objects, but also their changing features, which are often meaningful for guiding action. How does the mind track such features? Using a task in which observers tracked the changing orientation of a rolling... View Details

Culture has returned to the poverty research agenda. Over the past decade, sociologists, demographers, and even economists have begun asking questions about the role of culture in many aspects of poverty, at times even explaining the behavior of low-income... View Details

July 1998 (Revised December 1998)
Background Note

A User's Guide to the General Management Course

By: Ashish Nanda

Offered at the beginning of a twenty-five session course on general management, this note presents a structure and an outline intended to serve as a reference and provide orientation to the students as the course progresses. View Details

Keywords: Management

Educators

Purchase

November 1999 (Revised November 2000)
Background Note

Overview of the Professional Services Course, An

By: Thomas J. DeLong and Ashish Nanda

Provides an overview of the HBS MBA Professional Services Course. Presents a structure and an outline intended to serve as a reference and provide orientation to students as the course progresses. View Details

Keywords: Business Education; Curriculum and Courses; Personal Development and Career