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  • All HBS Web  (3,587)
    • People  (16)
    • News  (823)
    • Research  (1,750)
    • Events  (23)
    • Multimedia  (18)
  • Faculty Publications  (953)
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  • 2007
  • Working Paper

Proprietary vs. Open Two-Sided Platforms and Social Efficiency

By: Andrei Hagiu
This paper identifies a fundamental economic welfare tradeoff between two-sided open platforms and two-sided proprietary (closed) platforms connecting consumers and producers. Proprietary platforms create two-sided deadweight losses through monopoly pricing but at the... View Details
Keywords: Two-Sided Markets; Platforms; Indirect Network Effects; Product Variety; Social Efficiency; Two-Sided Platforms; Network Effects; Welfare or Wellbeing
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Hagiu, Andrei. "Proprietary vs. Open Two-Sided Platforms and Social Efficiency." Harvard Business School Working Paper, No. 07-095, May 2007.
  • 2010
  • Conference Presentation

Loose Lips Sink Networks: Is Social Networking Making Your Network Insecure?

By: Frank Nagle
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Nagle, Frank. "Loose Lips Sink Networks: Is Social Networking Making Your Network Insecure?" Paper presented at the U.S. Department of Defense Cyber Crime Conference, St. Louis, MO.
  • October 2014
  • Module Note

Market Design in Online Businesses (Abridged)

By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Industry; Advertising Industry
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Coles, Peter, and Benjamin Edelman. "Market Design in Online Businesses (Abridged)." Harvard Business School Module Note 915-016, October 2014.
  • April 2005 (Revised February 2006)
  • Case

Monster Networking

By: Thomas R. Eisenmann and David Andrew Vivero
The management at Monster.com, the leading U.S. provider of online recruitment services, must decide how to proceed with Monster Networking (MN), a new business launched in late 2003. MN helps users identify other individuals who can offer career advice. Monster.com... View Details
Keywords: Digital Platforms; Internet and the Web; Social and Collaborative Networks; Recruitment; Service Industry; Employment Industry; United States
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Eisenmann, Thomas R., and David Andrew Vivero. "Monster Networking." Harvard Business School Case 805-145, April 2005. (Revised February 2006.)
  • July 2012
  • Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton
We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details
Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks
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Anik, Lalin, and Michael I. Norton. "iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks." Social Influence 7, no. 3 (July 2012): 154–171.
  • February 2019 (Revised June 2019)
  • Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
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Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
  • November 2011
  • Article

Social Strategies That Work

By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
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Piskorski, Mikolaj Jan. "Social Strategies That Work." Harvard Business Review 89, no. 11 (November 2011): 116–122.
  • 13 Oct 2017
  • Working Paper Summaries

Shopping for Confirmation: How Disconfirming Feedback Shapes Social Networks

Keywords: by Paul Green, Jr., Francesca Gino, and Bradley Staats
  • Article

Social Networks Are the New Web Portals

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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Rayport, Jeffrey F. "Social Networks Are the New Web Portals." Bloomberg Businessweek Online (January 21, 2009).
  • April–May 2012
  • Article

Resources or Power? Implications of Social Networks on Compensation and Firm Performance

By: Joanne Horton, Yuval Millo and George Serafeim
Using a sample of 4,278 listed UK firms, we construct a social network of directorship-interlocks that comprises 31,495 directors. We use social capital theory and techniques developed in social network analysis to measure a director's connectedness and investigate... View Details
Keywords: Power and Influence; Social and Collaborative Networks; Compensation and Benefits; Performance; Relationships; Resource Allocation; United Kingdom
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Horton, Joanne, Yuval Millo, and George Serafeim. "Resources or Power? Implications of Social Networks on Compensation and Firm Performance." Journal of Business Finance & Accounting 39, nos. 3-4 (April–May 2012): 399–426.
  • July 2022
  • Teaching Note

Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience

By: Ayelet Israeli, Fares Khrais and Menna Hassan
Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
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Israeli, Ayelet, Fares Khrais, and Menna Hassan. "Arçelik (A), (B): From a Dealer Network to an Omnichannel Experience." Harvard Business School Teaching Note 523-009, July 2022.
  • December 2020
  • Article

Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus

By: F. Gino, T. Casciaro and M. Kouchaki
Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in... View Details
Keywords: Networking; Impurity; Morality; Motivation; Regulatory Focus; Networks; Attitudes; Moral Sensibility
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Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
  • Feb 2020
  • Conference Presentation

Network Selection Strategies

By: Amit Goldenberg and J. J. Gross
Keywords: Social Psychology; Personality; Emotions
Citation
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Goldenberg, Amit, and J. J. Gross. "Network Selection Strategies." Paper presented at the Society for Personality and Social Psychology Annual Convention, New Orleans, LA, February 2020.
  • March 2021
  • Teaching Note

eToro: Building the World’s Largest Social Trading Network

By: Elie Ofek
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Ofek, Elie. "eToro: Building the World’s Largest Social Trading Network." Harvard Business School Teaching Note 521-088, March 2021.
  • December 2014
  • Article

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Identity; Power and Influence
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Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Administrative Science Quarterly 59, no. 4 (December 2014): 705–735.
  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
  • October 17, 2022
  • Article

Relational Diversity in Social Portfolios Predicts Well-Being

By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details
Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships
Citation
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Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022).
  • 2014
  • Working Paper

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki
To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details
Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Personal Development and Career; Power and Influence
Citation
SSRN
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Casciaro, Tiziana, Francesca Gino, and Maryam Kouchaki. "The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty." Harvard Business School Working Paper, No. 14-108, April 2014.
  • Article

Doing Business with Strangers: Reputation in Online Service Marketplaces

By: Antonio Moreno and Christian Terwiesch
Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data... View Details
Keywords: Online Service Marketplace; Procurement; Auctions; Reputation; Bids and Bidding
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Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
  • 2010
  • Article

Power, Social Influence and Organizational Change: A Network Perspective

By: Julie Battilana and Tiziana Casciaro
Keywords: Organizations; Change; Perspective
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Battilana, Julie, and Tiziana Casciaro. "Power, Social Influence and Organizational Change: A Network Perspective." Academy of Management Best Paper Proceedings (2010).
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