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2002
Chapter

Organizational Networks

By: Ranjay Gulati, Dania Dialdin and Lihua Wang

Keywords: Organizational Structure; Organizational Design; Networks

August 2011 (Revised September 2011)
Case

Global Business School Network

By: Christopher Marquis and Rwitwika Bhattacharya

The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

October 2007
Module Note

Managing Networked Businesses: Network Mobilization Module

By: Thomas R. Eisenmann

Keywords: Network Effects; Management

May 2006 (Revised July 2007)
Case

Tropos Networks

By: Joseph B. Lassiter III and Elizabeth Kind

As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only about a year ago was already becoming too small. The company, based in Sunnyvale, California, was founded in late 2000... View Details

Keywords: Business Startups; Entrepreneurship; Growth Management; Wireless Technology; Sunnyvale

September 1998 (Revised August 1999)
Background Note

Networks and Networking Software: Technology Note

By: Stephen P. Bradley and Kelley Porter

Used to educate students about client and enterprise software. View Details

Keywords: Applications and Software; Networks; Information Infrastructure

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August 2022
Background Note

Retail Media Networks

By: Eva Ascarza, Ayelet Israeli and Celine Chammas

In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details

July 2004
Tool

Developmental Network Questionnaire (CW)

By: Monica C. Higgins, John Galvin and Denis Saulnier

Solicits information about the network of people who provided career developmental assistance for respondents and presents information about the structure and diversity of the developmental network. View Details

Keywords: Personal Development and Career; Social and Collaborative Networks

2023
Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou

Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details

Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media

19 Mar 2021
Working Paper Summaries

Assessing the Strength of Network Effects in Social Network Platforms

Keywords: by Marco Iansiti

2023
Working Paper

Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé

By: Stefan Dimitiadis and Rembrand Koning

Spatial proximity between firms plays a crucial role in entrepreneurship by creating knowledge spillovers, enabling resource sharing, and sparking productivity gains. Building on these insights, research has explored whether institutions and organizations can engineer... View Details

Keywords: Local Range; Knowledge Sharing; Performance Productivity; Togo

January 2024 (Revised May 2024)
Case

Private 5G Networks

By: Andy Wu and Maggie Yang

In the late 2010’s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed... View Details

Keywords: 5G; Communication Technology; Mobile and Wireless Technology; Technological Innovation; Innovation Strategy; Telecommunications Industry

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

2016
Working Paper

Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

By: Rembrand Koning

Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details

Keywords: Networks; Performance; Business Startups; Business Strategy

Article

Strategic Networks and Entrepreneurial Ventures

Much research suggests that social networks shape the emergence and development of nascent ventures. Scholars have argued that founders' and firms' networks influence innovation and the identification of entrepreneurial opportunities, as well as facilitate the... View Details

Keywords: Social and Collaborative Networks; Innovation and Invention; Opportunities; Value; Body of Literature; Research; Outcome or Result; Business Ventures; Entrepreneurship; Relationships; Management Practices and Processes; Power and Influence

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2013
Other Unpublished Work

Networks as Covers: Evidence from On-Line Social Networks

By: Mikolaj Jan Piskorski

September 2009 (Revised March 2015)
Case

eBay Partner Network (A)

By: Benjamin Edelman and Ian Larkin

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry

September 1991 (Revised May 1994)
Case

Microsoft's Networking Strategy

By: David B. Yoffie

Keywords: Network Effects; Networks; Business Strategy; Information Technology; Information Technology Industry

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2016
Working Paper

Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts

By: Susanna Gallani

Effective design of executive compensation contracts involves choosing and weighting performance measures, as well as defining the mix between fixed and incentive-based pay components, with a view to fostering talent retention and goal congruence. The variability in... View Details

Keywords: Compensation Design; Board Interlocks; Compensation Consultants; Network Centrality; Homophily; Quadratic Assignment Procedure; Blockholders; Executive Compensation

March 2000
Article

Strategic Networks

By: Ranjay Gulati, Nitin Nohria and Akbar Zaheer

Keywords: Strategy; Networks

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