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  • All HBS Web  (177)
    • News  (47)
    • Research  (81)
  • Faculty Publications  (32)

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  • All HBS Web  (177)
    • News  (47)
    • Research  (81)
  • Faculty Publications  (32)
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  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

who cared deeply about serving their customers. The notion of caring, with a proactive bias toward action, became the building block of Phanstiel's efforts to motivate people to embrace new growth opportunities while still respecting the importance of the core... View Details
Keywords: by Paul Michelman
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

series of articles and HBS Working Papers, he explores the process of how firms in business-to-business markets manage customer relationships. As a frame of reference, Narayandas explains that modern marketing occurs at three distinct levels. Companies craft their... View Details
Keywords: by Peter K. Jacobs
  • 04 May 2016
  • What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

Minister Johnson has a decision to make. He apparently has delayed it, perhaps waiting for interest to wane. But he did issue a statement saying that: “We want something that fits the mission and captures... View Details
Keywords: by James Heskett; Advertising
  • 25 Jan 2000
  • Research & Ideas

Strategic Alliances

Timberland apparel called City Year Gear. Writes Austin, "Value statements like 'Give Racism a Boot' and 'Hike the Path to Justice' were associated with products such as backpacks and T-shirts that were marketed through Timberland's... View Details
Keywords: by Nancy O. Perry
  • 24 Nov 2008
  • Research & Ideas

Harvard Business School Discusses Future of the MBA

In an increasingly globalized world, deans and recruiters generally believe that business schools have not gotten globalization right. They want students with heightened cultural awareness and a more refined global outlook. Notwithstanding View Details
Keywords: by Roger Thompson & HBS Bulletin; Education
  • 13 Nov 2007
  • Research & Ideas

Six Steps for Reinvigorating America

regard to the role of business in revitalizing America, you expand on the idea of values-based capitalism. A: Values-based capitalism starts with principles. It does not say that the only job of a business is to make money, regardless of how. At Harvard Business... View Details
Keywords: by Sean Silverthorne
  • 20 Jun 2012
  • Lessons from the Classroom

Teaching Leadership: What We Know

grown, so has the demand for courses on the topic. Scan the mission statements of most major universities and professional schools and you'll find that "educating leaders" is the common thread.... View Details
Keywords: by Scott A. Snook, Rakesh Khurana & Nitin Nohria; Education
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight the customer," "Offer superior service," or... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

sight of in discussions about accountability and reform, and which runs through the analysis: the World Bank is a public institution with the mission of fighting global poverty. Hence, the legitimacy of any reform efforts relies on... View Details
Keywords: by Alnoor Ebrahim
  • 06 Mar 2012
  • First Look

First Look: March 6

Stationers: Enabling Our Partners to Succeed Michael Beer and Russell EisenstatHarvard Business School Case 912-407 The case depicts a mission and values driven company. It describes the development of the firm over time, its leadership,... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2006
  • First Look

First Look: October 31, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807019 Governance of the Family Business Harvard Business School Note 807-022 Reviews the ways to achieve governance of the family business. Points out the importance of plans (e.g., strategic plans), View Details
Keywords: Sean Silverthorne
  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media in different ways. First, many brands made it their View Details
Keywords: by Dina Gerdeman; Advertising
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

safety) is trying to decide what the content and format of the next ten-year goals should be to ensure the company's viability on its 200th birthday. Should they be incremental goals like the ones for 2005 or ambitious stretch targets like the ones for 2015? Or should... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

peer-reviewed and practitioner journals. Dr. Guinan is one of our co-directors at LISH and she is a professor in radiation oncology at HMS and the Dana-Farber Cancer Institute. Part of the lab’s mission is to address problems with... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 18 Jan 2021
  • Book

How Thinking Like a Startup Helps Governments Solve More Problems

presumably motivated to solve public problems. There’s a larger sense of mission orientation. Though, many private entrepreneurs say that’s why they got into public work. And there are the kinds of problems we work on. Public... View Details
Keywords: by Martha Lagace
  • 03 Feb 2015
  • First Look

First Look: February 3

Performance with New Core Values The leadership team at Atlantis Paradise Island, under new ownership, decided that better alignment of the core values with the vision and mission statement would create a... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2004
  • Research & Ideas

How Leaders Build Winning Streaks

field when leaders at the top establish the support structure to make further leadership possible. Leaders construct and reinforce the cornerstones of confidence, as shown so vividly in the turnarounds I have described. The mission View Details
Keywords: by Rosabeth Moss Kanter
  • 09 Nov 2006
  • Research & Ideas

Andy Grove: A Biographer’s Tale

you say in the book that he was also a natural leader. That he was blessed with management skills, which he honed to a very fine point. What were some of the management principles that made him such a success story? A: Well, let me, if I may, go back to the beginning... View Details
Keywords: by Sean Silverthorne; Computer
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