Publications

December 2010
Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media and Broadcasting Industry; Media and Broadcasting Industry

February 2019 (Revised December 2019)
Case

The Bankruptcy of Cumulus Media

By: Emily McComb

Keywords: Bankruptcy

Educators

2003
Other Paper

Making Sense of Media Conglomerates

By: Bharat Anand

Research Summary

Social media and user-generated content

In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details

November 2010 (Revised March 2011)
Teaching Note

The NFL's Digital Media Strategy

By: Anita Elberse

Teaching Note for 511055. View Details

February 2009 (Revised June 2014)
Teaching Note

Ad Classification at Right Media

By: Benjamin Edelman

Teaching Note for [909032]. View Details

Keywords: Advertising; Technology; Advertising Industry

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

2014
Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details

Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing

May 18, 2020
Other Article

Media Bias? But Not What You Think It Is

By: Frank V. Cespedes

The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which... View Details

Keywords: Bias; Digital Business; Media; Disruption; Health Pandemics

Read Now

March 2010
Class Lecture

New Media and Digital Marketing (FSS)

By: Sunil Gupta

Keywords: Media; Marketing; Technology; Media and Broadcasting Industry

May 2009
Keynote Speech

Blockbuster Strategies in the Media Industry

By: Anita Elberse

Keywords: Strategy; Media; Media and Broadcasting Industry

April 16, 2021
Article

A Playbook for Negotiators in the Social Media Era

By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy

The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details

Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details

Keywords: by Kasandra Brabaw; Technology

June 2023
Supplement

Social Media Background Screening at Fama Technologies (B)

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort

Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details

Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States

January – February 2009
Article

Content vs. Advertising: The Impact of Competition on Media Firm Strategy

By: David Godes, Elie Ofek and Miklos Sarvary

Media firms compete in two connected markets. They face rivalry for the sale of content to consumers, and at the same time, they compete for advertisers seeking access to the attention of these consumers. We explore the implications of such two-sided competition on the... View Details

Keywords: Monopoly; Duopoly and Oligopoly; Business Model; Price; Media; Competitive Strategy; Competitive Advantage; Advertising; Profit; Media and Broadcasting Industry

Research Summary

The Role of the Media in Corporate Governance and Finance

Dyck studies the role played by media in financial markets: in transmitting information about a company, in shaping the market response to the information they communicate, in exposing mis-governance problems, and in forcing companies to behave in "politically correct"... View Details

Research Summary

Branding in Digital and Social Media

By: Jill J. Avery

This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands. The work explores the branding... View Details

May 2008 (Revised August 2009)
Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston

"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details

Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States

Educators