markets - Publications - Faculty & Research

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2009
News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

14 Jan 2013
News

Why Money Market Funds Are Still Safe Investments

16 Aug 2010
News

Commercial paper market rates at record lows

16 Dec 2014
News

The Power of Market Creation

21 Aug 2008
News

Cracking China's Social Network Market

18 Feb 2009
News

Creating a real healthcare market

07 Jul 2020
News

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

27 Jun 2023
News

Marketing When Budgets Are Down

19 Aug 2010
News

Marketing Analysis Tools for Managers

Keywords: Colleges, Universities, and Professional Schools; Educational Services

05 Feb 2013
News

Marketing Effect of College Sports

01 Apr 2002
News

Emerging Research on Emerging Markets

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

Publications

Publications

Show Results For

Show Results For

Are you looking for?

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

A New Matching Market for Dog Buyers

A New Individual Market on the Horizon

Wayfair CEO: Marketing investment working

Future of India's Retail Market

How Mobile Fundamentally Changes Marketing

Study: Digital Marketing Industry Worth $62 Billion

How to market brand Beyoncé

Kenny Appointed Chief Marketing Officer