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Show Results For
- All HBS Web
(18,557)
- People (25)
- News (3,185)
- Research (12,422)
- Events (96)
- Multimedia (277)
- Faculty Publications (10,322)
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- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 14 Jan 2013
- News
Why Money Market Funds Are Still Safe Investments
- 27 Jul 2011
- News
A New Individual Market on the Horizon
- 16 Aug 2010
- News
Commercial paper market rates at record lows
- 19 Aug 2010
- News
Marketing Analysis Tools for Managers
- 04 Aug 2015
- News
How Mobile Fundamentally Changes Marketing
- 13 Mar 2006
- News
New Research Explores Multi-Sided Markets
- 27 Aug 2019
- News
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 05 Feb 2013
- News
Marketing Effect of College Sports
- 07 Jul 2020
- News
Market Investors Pay More for Resilient Companies
- 16 Dec 2014
- News
The Power of Market Creation
- 21 Aug 2008
- News
Cracking China's Social Network Market
- 18 Feb 2009
- News
Creating a real healthcare market
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- 27 Jun 2023
- News
Marketing When Budgets Are Down
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Jun 2008
- News
Grad’s “Claw” Goes to Market
Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a major corporation. (Gladiator... View Details
Keywords: Manufacturing
- 15 Feb 2013
- News