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Show Results For
- All HBS Web
(4,514)
- People (5)
- News (890)
- Research (2,755)
- Events (26)
- Multimedia (24)
- Faculty Publications (1,319)
- Fast Answer
HBS Alumni Research Tips: Finding Market Data & Insights
Thematic Analysis, Case Studies, Models & Forecasts. Morningstar Investment Research Center provides access to analyst research and investor education resources. Morningstar Insights provides View Details
- December 2016
- Article
Social Network Utilization and the Impact of Academic Research in Marketing
By: Stav Rosenzweig, Amir Grinstein and Elie Ofek
The forces that drive the impact of academic research articles in the marketing discipline are of great interests to authors, editors, and the discipline’s policy makers. A key understudied driver is social network utilization by academic researchers. In this paper, we... View Details
Keywords: Social Networks; Academic Reserach; Human Capital; Country Of Origin; Scientometrics; Social and Collaborative Networks; Research; Marketing; Gender; Human Resources; Social Media
Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839.
- November 2020
- Case
Axis My India
By: Ananth Raman, Ann Winslow and Kairavi Dey
Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
Raman, Ananth, Ann Winslow, and Kairavi Dey. "Axis My India." Harvard Business School Case 621-075, November 2020.
- Web
Negotiation, Organizations & Markets Doctoral Students - Faculty & Research
Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Jennifer Abel Yajun Cao Fiona Chen Cameron Cohen Terry Culpepper Cameron Deal Jo Ellery Aristotle Epanomeritakis... View Details
- Website
Creating Emerging Markets
By: Geoffrey Jones
Harvard Business School has an on-going program to conduct in-depth interviews with top business leaders who have created and managed businesses in Africa, Asia, the Middle East, and Latin America over the last four decades. These interviews, many lasting several... View Details
Jones, Geoffrey. Creating Emerging Markets. http://www.hbs.edu/businesshistory/emerging-markets/Pages/default.aspx.
- Research Summary
Personal Data in Marketing
By: John A. Deighton
Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details
- March 2023
- Article
Reaching for Rigor and Relevance: Better Marketing Research for a Better World
By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
- Research Summary
Research
The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details
- Web
Negotiation, Organizations & Markets Awards & Honors - Faculty & Research
for Best Article in Harvard Business Review in 2018 for "The Surprising Power of Questions" with Alison Wood Brooks. Leslie K. John : Finalist for the 2018 Paul E. Green Award from the Journal of Marketing View Details
- Research Summary
Markets and Market Design
The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details
- November 2016
- Case
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care and Treatment; Biotechnology Industry; England
Quelch, John A., and Emily C. Boudreau. "QuintilesIMS: Biosimilar Marketing in England." Harvard Business School Case 517-054, November 2016.
- Summer 2013
- Article
Negotiating Taste: Food Market Research in the Hagley Library
By: Ai Hisano
Hisano, Ai. "Negotiating Taste: Food Market Research in the Hagley Library." Digest: A Journal of Foodways and Culture 2 (Summer 2013).
- 2006
- Chapter
Knowledge Transfer Within Organizations, and Market Research in Product Development
Leonard, Dorothy A. "Knowledge Transfer Within Organizations, and Market Research in Product Development." Chap. 4 & 9 of Knowledge Creation and Management: New Challenges for Managers, edited by Kazuo Ichijo and Ikujiro Nonaka. New York: Oxford University Press, 2006.
- 2017
- Working Paper
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
- 01 Jun 2005
- News
Mookerjee Picked as First Director of New HBS India Research Center
After nearly two decades in senior marketing and new venture positions, Ajay Mookerjee (DBA ’88) has returned to HBS as executive director of the new India Research Center. “I’ve had a pent-up desire to get... View Details
- Article
'Paradigms Lost': On Theory and Method in Research in Marketing
By: Rohit Deshpandé
Deshpandé, Rohit. "'Paradigms Lost': On Theory and Method in Research in Marketing." Journal of Marketing 47, no. 4 (Fall 1983): 101–110.
- Research Summary
Current Research
I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details
- Research Summary
Marketing and Competition in Pharmaceutical Markets
In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details
- 2021
- Working Paper
The Value of Intermediation in the Stock Market
By: Marco Di Maggio, Mark Egan and Francesco Franzoni
We estimate a structural model of broker choice to quantitatively decompose the value that institutional investors attach to broker services. Studying over 300 million institutional equity trades, we find that investors are sensitive to both explicit and implicit... View Details
Keywords: Financial Intermediation; Institutional Investors; Research Analysts; Broker Networks; Equity Trading; Institutional Investing; Financial Services Industry
Di Maggio, Marco, Mark Egan, and Francesco Franzoni. "The Value of Intermediation in the Stock Market." Harvard Business School Working Paper, No. 20-016, August 2019. (Revised June 2021. Accepted at the Journal of Financial Economics.)